Siri

A group representing Europe’s commercial broadcasters has asked the European Commission to extend its toughest Digital Markets Act (DMA) rules to smart TVs and virtual assistants, Reuters reported exclusively. Here are the details.

Apple has had a jam-packed March after just three weeks. The company announced eight new products, broke a Mac launch record, and highlighted 13 enhancements coming to iPhone. Next, one of the most overdue Apple releases in years could follow: Personal Intelligence for Siri and Apple Intelligence.

I know, we’ve been waiting forever for the new Siri and it still isn’t here yet. Many are adopting the cynical view that it won’t be worth the wait, and that AI is mostly hype anyway.

I’ve long felt that my own view of AI is somewhat at odds with the very polarized views mostly expressed on the internet. That it’s a villain or a hero. That it’s a mental toddler or a professor. I don’t see it as either, but a recent experience with Claude suggested to me that it is now close to reaching a tipping point …

I’ve been testing a robot vacuum and mop from Matic Robots for several months now. It’s a solid product built on privacy and intelligence. I’ll share more about my overall experience with Matic in the future. For now, I want to quickly highlight an exciting update that rolled out overnight: Apple Home integration.

Attitudes to the hugely delayed launch of the new Siri seemed to be split between frustration and resignation. Apple promoted the more intelligent voice assistant in a deleted video ad for the iPhone 16, but it appears it may officially launch alongside the iPhone 18.

Amazon’s Alexa+ service initially looked to be well ahead of Apple, but it too was delayed – and also appears to be failing to deliver on its promises …

OpenAI is well on its way to reporting 1 billion weekly active ChatGPT users. The company today claims 900 million weekly active users, a 350% increase since just 18 months ago.

Bloomberg’s Mark Gurman yesterday reported that Apple’s new Siri initiative was facing internal delays, having originally been planned to start rolling out with iOS 26.4. Gurman suggested features may start appearing in iOS 26.5, or later releases in the year.

That report has seemingly rocked investor confidence, with Apple stock plummeting today. Seemingly in response, CNBC’s Steve Kovach says Apple confirmed to him that it remains on track to launch new Siri this year, which is essentially reaffirming what it has promised publicly all along.

Despite inking a deal with Google to use Gemini AI as the brains behind upgraded Siri, Apple is reportedly facing internal challenges in getting the final product ready for prime time. The reported delays could stretch into iOS 27 this fall. Apple first announced a more capable version of Siri in 2024; that update hasn’t shipped yet.

While AI chatbots like ChatGPT and Google Gemini feature conversational voice mode, the apps don’t exactly work well with Apple CarPlay. That will soon change, it appears, with an upcoming iOS software update.

Siri hasn’t yet gotten the big AI upgrades we’re expecting soon, but it sounds like Alexa’s recent AI revamp is already resulting in at least one user running back to the arms of “old” (current) Siri.

During Alphabet’s Q4 2025 earnings call, CEO Sundar Pichai added to the confusion regarding where, exactly, the upcoming Gemini-powered Siri will run. Here’s what he said.

During today’s fiscal Q1 2026 earnings call, Apple CEO Tim Cook and CFO Kevan Parekh fielded, albeit vaguely, questions regarding the recent deal to have Gemini power the next-gen Siri. Here’s what they said.

Apple has acquired Q.ai in a deal estimated around $2 billion. Though there’s still a lot we don’t know, some of the details surrounding Q.ai’s work have me very excited for the future of Apple’s AI and Siri offerings.

Since the launch of Apple Intelligence over a year ago, Apple has added very few new AI features to its apps. Some recent additions are Apple Music’s AutoMix and Apple Watch’s Workout Buddy. However, that is set to change this year.

Earlier this month, Apple and Google officially announced that they’d be partnering together. Apple has long struggled with its own model development, so now, Google Gemini models will power future Apple Intelligence features, using Apple’s private cloud compute servers.

Today, Bloomberg’s Mark Gurman reports that this partnership is on track to debut in iOS 26.4 beta as soon as next month, and Apple plans to demonstrate the features to the public in some capacity. He also reports some interesting new details on how this partnership came to be.

Early last year, Apple agreed to settle a class action lawsuit regarding ‘unlawful and intentional recording’ of conversations with Siri. The issue dates back to 2019, and the company denies any wrongdoing. Since then, Apple has taken efforts to improve Siri privacy, but it still settled this case to go forward.

Claims started being accepted mid last year, and now users are starting to receive their payouts.

A report yesterday said that we will see a Siri chatbot as part of iOS 27, despite the company previously dismissing this idea.

If accurate, this will see the company adopt a two-stage strategy to finally giving the new Siri the smarts it has long lacked …

Two big Apple AI stories today, and they couldn’t feel further apart. First is Apple reportedly embracing chat as an interface for using Siri and AI throughout iOS and macOS later this year. That sounds like an amazing change of tune for the company. Apple would argue it isn’t a pivot away from avoiding chat, they just think chat is only useful if it’s deeply integrated with the system. Second is Apple developing an AI wearable pin. What strikes me about this one is how much it feels like a bad idea while the possibility of Jony Ive doing the same thing for OpenAI actually works.

Nestled in Bloomberg’s reporting earlier on Apple’s plans to revamp Siri as a chatbot with iOS 27, was an interesting tidbit on a possible change in the company’s cloud strategy. Specifically, Mark Gurman says Apple and Google are discussing running the next-generation Siri models directly on Google’s servers, not Apple’s.

With iOS 26.4, Apple is set to launch the first new LLM Siri features, using models running in Private Cloud Compute based on an older generation of Gemini. But the Siri chatbot coming in the iOS 27 cycle will apparently be based off the newer, smarter, Gemini 3 models. Running these latest-gen models seemingly requires higher performance servers than what Apple can deliver right now through its own Private Compute cloud infrastructure …

Apple reportedly plans to make a major pivot with Siri in iOS 27. According to Mark Gurman at Bloomberg, Apple is developing its first chatbot with a version of Siri that will replace the existing experience.

OpenAI says it is now rolling out ChatGPT age prediction and that it will use this to determine the content you are allowed to see. It’s not immediately clear how this will impact Siri fallback to ChatGPT.

The AI company says that it will use a wide range of signals to guess your age, including your usage patterns over time …