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A video shared by a leaker with some track record appears to show two of the new iPhone 18 Pro colors as part of a display at a retail store.

The brief video clip shows both the dark cherry and blue colors we’re expecting, but it is almost certainly fake …

Labor Day 2026 has arrived and you have less than 24 hours left to get in on the massive Amazon and Best Buy sale events. All-time lows on Apple’s AirTag 2 are still live at $20 each, AirPods Pro 3 are down at $50 off and you can now score the latest AirPods Max 2 at $100 off the list price. 

Those offers join the lowest prices anywhere on the brand new M6 Mac mini ahead of delivery, this $150 price drop on M5 MacBook Air, and Amazon all-time lows on iPhone 17 Pro units. 

You’ll find all of this year’s most notable discounts waiting down below alongside a giant collection of deals on charging gear, Switch 2 games, power stations, e-bikes, smart home upgrades, smart TVs, and much more. 

If you’re willing to exercise a little patience rather than rushing out to buy a shiny new Apple product on launch day, then Apple’s refurbished store has always been an excellent option. Typically, there will be around a three-month wait between a product launch and the first refurbished models appearing on Apple’s website.

Other companies offers their own alternatives, like Amazon Renewed and Walmart Restored, but it’s important to understand the different standards and warranties that apply …

Apple’s big September event is this Wednesday, and the company has three new iPhone models set to launch: iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Ultra. Here’s what to expect.

There were two reports in the last few days indicating different routes for Apple to make more money by boosting Services revenue.

In my view, it should absolutely do the first of these, but not the second – and it appears Phil Schiller may agree …

The prestigious television Emmy Awards began this weekend, with the winners announced for Creative Arts categories. The Primetime award ceremony is coming up on September 14th, which will include the big categories like Best Drama and Best Comedy.

So far, though, Apple will be very happy with the recognition it has gotten, with Apple TV leading the weekend with a record 20 wins. A lot of that success is attributable to the breakout comedy Widows Bay, which earned 8 wins, and is now looking likely to sweep up all the top prizes in the comedy categories.

Can you believe it’s new iPhone week already?

Apple’s “Rise and Surprise” event is just a few days away on Wednesday, September 9, at 10 am PT. The company is set to unveil the foldable iPhone Ultra and new iPhone 18 Pro and iPhone 18 Pro Max, among other new hardware products.

The interesting new color for the Pro phones this year is rumored to be a dark cherry red finish.

According to the latest edition of the Power On newsletter from Mark Gurman, Apple is reportedly considering making some changes to its App Store. The goal? To increase the potential revenue it brings in.

As soon as next month, Apple is expected to introduce its next MacBook Pro redesign. We’ll be seeing OLED, the first touchscreen on a Mac, a thinner chassis, Dynamic Island, and much more. This upgrade was rumored to be called MacBook Ultra, though it wasn’t necessarily clear where that’d leave the MacBook Pro brand. Now, it’s a lot more clear.

Last year, Apple completely reinvented multitasking on the iPad, with the introduction of windowing in iPadOS 26. At first, this meant the removal of the simpler version of multitasking, Split View and Slide Over. Those features did eventually return, but at a cost – they required you to use the clunky new windowing system. I was hoping iPadOS 27 would improve this, but it didn’t.

CarPlay can make any vehicle feel significantly more comfortable and family. Still, the experience is not always perfect out of the box.

Some cars still require a wired connection, others lack CarPlay entirely, and what about keeping your iPhone charged and cooled on long trips?

Fortunately, improving those areas doesn’t require a big investment. These affordable accessories cover everything from wireless CarPlay and MagSafe charging to cable management and complete displays for older vehicles.

Welcome to Indie App Spotlight. This is a weekly 9to5Mac series where we showcase the latest apps in the indie app world. If you’re a developer and would like your app featured, get in contact.

Calendar events can often be missed, especially since they’re usually just a notification. If you’re in do not disturb or simply aren’t looking at your phone, you might not see it. With KeyAlarm, certain key calendar events can easily be turned into alarms, allowing you to always know about what’s most important.

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Apple recently confirmed it has capped the number of open vulnerability reports that researchers can submit through its portal, with a 30-day cool-down period once you hit that cap. The reason is that a surge in AI-generated bug reports is flooding the review pipeline. I understand the instinct, but I think it’s the wrong response at exactly the wrong moment.

Update: 9/6: Amazon is now offering Apple’s AirPods Max 2 at $100 off.

Labor Day weekend is here with massive sale events now live at both Amazon and Best Buy, joined by the ongoing AirPods Pro 3 deal at $50 off and all-time lows on AirTag from $20 a pop. 

Moving over to the Mac and the pre-order discounts on the new M6/M5 Pro Mac mini, we also have $150 off this 13-inch M5 MacBook Air and new Amazon all-time lows on the 2026 Apple Studio Displays. Just be sure to scope out the iPhone Air and iPhone 17 Pro discounts as well the new Dark Cherry and Anker charging gear deals below as well. 

CarPlay has picked up its fifth major AI chatbot app with the addition of Claude. Anthropic’s iPhone app adding CarPlay is the second AI chatbot app to be updated with support this week.

When watchOS 27 is released later this month, Apple Watch users may notice that some things work a bit differently. The upcoming software update removes three features that users may miss after updating.

John Ternus became Apple’s new CEO this week, and today the Financial Times published a profile that offers fresh insights into Ternus’s life and reputation among Apple employees and partners.

Update: A day later, GPT-6 Astra is rolling out to Business and Pro customers on the $100/month or $200/month plan. This follows other new model releases before Plus customers on the $20/month plan gain access.

Update #2: A few hours later, Plus users with the $20/month subscription now have Astra access as well.

It’s been just over a year since OpenAI released the first GPT-5 models for ChatGPT. Now it’s time for GPT-6 Astra to upgrade ChatGPT and Codex capabilities. Details below.

My door has had a smart lock on it for 5-6 years, and I’ve tried plenty of options. The ULTRALOQ Bolt Fingerprint is a great option for almost anyone thanks to its Apple Home integration, built-in Wi-Fi, and plenty of ways to lock and unlock your door. Whether you’re looking for fingerprint ID unlock or a simple PIN, this lock has almost everything.

Last month, SpaceXAI launched Grok Bot, an iMessage-style AI system that displays agents as teammates. The product originally arrived as an iPhone and Mac app with a very expensive price tag. In the weeks since launch, Grok Bot has expanded to the iPad and dramatically lowered the cost.

Silo’s season 3 finale is available now, and Apple TV has already announced the release date for season 4. Here’s when it’s coming, plus the first Silo season 4 trailer.