Steve Jobs is 'bigger than Oprah'

From the Apple human interest department, a new survey of US teenagers this morning reveals that Apple CEO, Steve Jobs, is considered bigger than Oprah Winfrey.

Apple’s boss is the person US teens aged between 12-17-years most admire because “he has made the world a better place.”

One thousand teenagers were asked to choose between business entrepreneurs, those who had started their own business. Others in the list included Tony Hawk, Mary-Kate and Ashley Olsen, Kimora Lee Simmons, Oprah Winfrey and Mark Zuckerberg. Steve Jobs took the poll.

Nearly two-thirds (61%) of teens who voted for Jobs said it was on account of he "made a difference in/improved people's lives or made the world a better place."

Another third (33 percent) of those choosing  Jobs said his "success in multiple fields" was behind their choice.

Steve Jobs took 35 percent of the vote, as against Oprah Winfrey (closest runner up) who snagged 25 per cent of the poll.

Suggesting teens may be more altruistic than adults give them credit for, the predictable reasons why a teen might admire a hugely successful entrepreneur like Steve Jobs or Oprah Winfrey - wealth and fame - were selected by only four percent of those who admire Jobs most and three percent of those who admire Winfrey most.

This is the seventh year that Junior Achievement has conducted the poll.