Those Swedes.  Meatballs, IKEA furniture, and now iPhone MMS applications.  You might have heard of Swirly MMS, right?  It is the jailbroken iPhone MMS that a lot of us have been using to communicate with our Luddite (Travis - this is you) friends who don't use email for camera phone pictures.  Where is it from?  Sweden! of course.  But it is a rogue jailbroken application.  Booo!

Fast forward a year and another SWEDISH company called Mobispine has an iPhone MMS application.   This time they are taking it legit with a white label app that they are trying to sell to the big telcos.  They have a totally different name and different logo and even a new business plan and have nothing to do with those rogue Swirly guys from Gothenburg.  Sweden is a huge place and there could totally be two seperate MMS iPhone development teams operating independently from one another there...

Oops - from the great minds think alike category, Aviv sent us this post from a few days back...

The Press release:

Stockholm, Sweden, November 19 2008 – Mobispine AB (MOBS) the market leader in delivering mobile solutions to operators announced the availability of the world’s first true Multimedia Messaging (MMS) for iPhone. Mobispine is now offering a “white label” MMS service for iPhone to global operators. This new and innovative service will increase revenue per user (ARPU) and generate profits for operators. “Mobispine continues its strong track record of innovation and is proud to unveil the first true MMS service for iPhones. We are confident that global operators will find Mobispine’s MMS service for iPhone easy-to- use and profitable,” said Dusyant Patel, CEO, Mobispine. “This new offering will help operators generate revenue and differentiate their offerings in a highly competitive market.” The ability to send, receive and forward MMS from any iPhone offers operators the opportunity to drive sales, increase messaging usage and improve subscriber retention. Additionally, by providing a value-added service that end-users find useful, operators can increase customer loyalty and recognition as the brand is displayed on the user’s phone. The application will be branded for each operator and distributed via the Apple Appstore. For the end-user, MMS on iPhone enables easy, convenient and cost-effective communication with colleagues, friends and family. Users can easily create a new MMS and attach a picture from an album on the phone or simply take a new snapshot with the camera. The application is integrated with the iPhone's contacts for easy access. Some of the key features for end-users include the ability to easily send and receive messages from iPhone to any phone with a native and intuitive user interface. The application also offers the ability to capture a picture via the iPhone camera or the option to select from existing photos.