iPhone Augmented Reality App Yells: "Lager, Lager, Lager"...

Jonny Evans
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December 01, 2009
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The great alcohol augmented reality experiment begins here, with inebriated lager drinkers given the tools they need to challenge their capacity to keep their iPhone with them, rather than lost in the pub.

What’s this? Well, Stella Artois, that’s what - or, more specifically, an iPhone app that offers US lager drinkers an augmented reality app which helps them find the nearest Stella-dealing pub or bar, all they need to do is shake their iPhone about when the thirst hits them.

The app will ship this week and helps users find nearby Stella bars from the brewer’s own 80,000 bar-strong database. It was developed by AcrossAir, which previously developed AR Apps Nearest Tube and Nearest Tweets applications.

You get shown the way to go (not home?) by a series of Stella Artois-logo emblazoned graphics superimposed on images of your surroundings captured by your iPhone’s camera.

Via: Mobile Entertainment.

Comments (6)

9to5Mac Noob (not verified) | December 01, 2009 - 5:28am

Cool!  No, wait - shit.

Noob (not verified) | December 01, 2009 - 1:23pm

Funny! No, wait - shit.

Oflife (not verified) | December 01, 2009 - 8:32am

iWife Beater.

Aaargh! (not verified) | December 01, 2009 - 10:57am

iPuke in the gutter.

9to5Mac Noob (not verified) | December 09, 2009 - 7:15am

Theres way better apps out there than this, urbanspoon has a bigger database, if its purely drinks your after, then The Bar Compass app is worth a look, as it has the happy hours on it aswell, 59p well spent surely!

9to5Mac Noob (not verified) | December 29, 2009 - 10:31pm

the stella artois app is a nice example of augmented reality, however there are far better AR apps in the App Store. Here is a list of some of the best ones: best iphone augmented reality apps