Schiller: Holiday lineup is set, not that 'there are not going to be any new Apple products this year'

Seth Weintraub
|
October 27, 2009
|
Share

Gizmodo got some mixed signals for Apple Marketing EVP Phil Shiller today.  They first heard Schiller say, "There are not going to be any new Apple products this year" which they then posted including the bit:

Don't hold your breath or credit card. That magic MacBook with the new Intel CPU and chipset? Not gonna happen until 2010. Carry on.

Apple, however called them up and said that a better way to put it would be that the "Holiday lineup is set". 

Update: Interesting, after reading this, Apple called and said that the actual quote is "The holiday lineup is set." Weird. As far as I know, if "the holiday lineup is set," then there would not be any new products in 2010, right?

What does it all mean?  Will there be updates to Apple's MacBook Pros, maybe a camera for that iPod touch?

In possibly related news, Aperture X looks like it might be shipping before the end of the year.  We saw the Amazon clue last week.  Hardmac says it was a phoney date assigned and the product will be shipping with the new name that aligns the product with Apple's OS X.

 

Comments (7)

9to5Mac Noob (not verified) | October 27, 2009 - 9:33am

Will they ever update the MacBook Air? All this talk about Macbook Pro 6.1 etc.. nothing for MBA :-(

9to5Mac Noob (not verified) | October 27, 2009 - 11:31am

Apple simply means no NEW products and no UPDATES to existing products. In other words: The urrent lineup is "good enough" to reap massive profits all through December.

9to5Mac Noob (not verified) | October 27, 2009 - 1:15pm

no problem.... as long as they reveal them in Jan 2010 ;)

9to5Mac Noob (not verified) | October 27, 2009 - 3:07pm

just because the holiday lineup is set it doesn't mean they can't announce something right>

beez1717 (not verified) | October 27, 2009 - 3:07pm

just because the holiday lineup is set it doesn't mean they can't announce something right>

beez1717 (not verified) | October 27, 2009 - 3:08pm

just because the holiday lineup is set it doesn't mean they can't announce something right?

Anya (not verified) | October 28, 2009 - 5:24pm

I was planning on buying a Macbook Pro in the nearest future, but now I am doubting if I should wait to see if they will release an update this year.
If not, then as long as they do something in January, I'm fine.