Here’s yet more movement from standard-issue print publishers into the new eBook/handheld device paradigm, NewspaperDirect has launched an iPhone version of its popular PressReader application, which lets users download and read over 1,300 full-content digital replicas of newspapers and magazines.
PressReader presents publications as full-content digital replicas in their original layout. Every article, advertisement, crossword puzzle and cartoon is presented in its original context in the paper, with the ability to instantly zoom in on any element. PressReader offers rich-graphics or text-only viewing options, an interactive table of contents, cross-title searching, sharing of articles, and live, clickable elements such as URLs, telephone numbers, email addresses and hyperlinks to other articles.
The PressReader iPhone application and (during November) the first seven titles are free downloads from the iTunes App Store. Among other titles, it offers The Washington Post, New York Post, Globe and Mail, National Post, The Guardian, Daily Mail, International Herald Tribune, The Australian, Gazeta Wyborcza, Corriere della Sera, Bangkok Post, and Kommersant.
"Other news applications for the iPhone offer limited website access or a reduced version of the publisher's content, whereas PressReader delivers your favorite publication in its entirety and original layout; it's just like reading the paper," said Alex Kroogman, CEO of NewspaperDirect. "We're continually enhancing PressReader for iPhone, and we're looking forward to offering the application on any new devices Apple might announce such as the highly anticipated Apple tablet."
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Comments
Holy smokes. Is the
Holy smokes. Is the Enquirer included? They need to add some tabloids to make it really worthwhile. Put this kind of application on the 10" Apple tablet and I'm sold.
I downloaded the app a while
I downloaded the app a while ago when it first became available. I'm a bit disappointed because I get a digital copy provided through their service with my paid delivery newspaper subscription. I can access that digital edition online in my browser, as well as the PressReader mac application. But I cannot access it through the iPhone App. What's worse, is even if you subscribe to any of PressReader's subscriptions, you STILL can't access any of them on the iPhone app. According to PressReader, Apple wouldn't approve the application unless each edition accessed through the iPhone App is purchased via an iTunes account. So that's $0.99 per download. Kind of steep if you already subscribe to the service.
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