Microsoft Windows 7 Starter for Netbooks to only allow 3 concurrent applications?

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The Wall St. Journal had this one today:

Microsoft Corp. is taking an unusual approach with its new Windows 7 operating system: Customers buying many of the least-expensive laptops[netbooks] with the software are likely to be limited to running three applications at a time and miss out on other key features, or pay for an upgrade.

Holy Fail-Whale Batman!  Netbooks are the hottest item today in the Windows world, accounting for any and all growth in the PC sector.  By and large, they run Windows XP (which is actually not bad after using Vista for a few minutes).  According to the WSJ, Microsoft is only making $15 off of each copy of XP being put on those Netbooks.  This is largely because very capable, free Linux distributions are "good enough" and consumers are only willing to pay a few extra bucks for the Windows they are used to.  Windows only commands a $15 premium over free software on low end PCs.

Netbooks -- compact laptops that can cost less than $300 -- pose problems for Microsoft because it can't charge computer makers as much for software used on the low-end systems as for standard desktops and laptops. The financial effects were felt in the quarter ended in December, when it contributed to an 8% decline in Windows revenue. Investors will be searching Microsoft's quarterly financial results this Thursday for further signs of netbooks' impact.

So, Microsoft will be screwed when they try to release Windows 7 on Netbooks.  If they charge anything more than $20, huge swaths of customers migrate to Linux.  If they charge less, they lose all kinds of revenue.  What can they do?  They are going to try to entice their customers to upgrade?

Microsoft is only letting its customers use three applications at a time and is using its patented "crippled by design" features to limit other areas of the operating system?  This isn't going to fly well in our collective opinions.  Hell, we'll take the seven year old Windows XP and be happy.

Here's the scenario: You are working on three applications (Say Outlook, Word and Internet Explorer), but you want to edit something in Excel.  You try to open it and that paper clip thing comes up to tell you that you need to purchase an upgrade to unlock Windows for this functionality.  You proceed to throw the computer out the window?

What if you just want to open the calculator?!  Or an image viewer?  RSS reader?  Or an IM Client?  Or your Skype is ringing? 

Even if you do only need three applications most of the time, the mental anguish when trying to open that fourth in an emergancy or just even knowing in the back of your head that three is the limit is going to be painful for the Microsoft camp.  This isn't going to be good.

Comments (23)

OS X on an MSi WIND. That's all I have to say,

This is old news. But of course mactards have to gloat about it all the time. Noone will really end up using Windows 7 Starter anyway.

Does this story have anything to do with Macs? Isn't that what you cover?

As soon as an Apple Notebook comes out it will!

Mac: "Hello, I'm a Mac!"
PC: - Just stays there frozen -
Mac: "Pc, are you ok?"
PC: - remains silent -
Mac: - Stares into the camera -
PC: "Hello, I'm a PC! Sorry mac I had to close one of my applications to be able to talk to you!"
Mac: "Why would you do that?"
PC: "Well, I can only run up to 3 applications simultaneously on Netbooks with my brand new OS. But nothing that can't be fix with a paid upgrade.
- smiles into the camera -
Mac: "But doesn't that limit your users incredibly?"
PC: "Naaaah, they don't know and don't care as long as it's cheap!"
Hold on, I have to print a document!"
PC: - Freezes again -

As soon as an Apple Notebook comes out it will!

Mac: "Hello, I'm a Mac!"
PC: - Just stays there frozen -
Mac: "Pc, are you ok?"
PC: - remains silent -
Mac: - Stares into the camera -
PC: "Hello, I'm a PC! Sorry mac I had to close one of my applications to be able to talk to you!"
Mac: "Why would you do that?"
PC: "Well, I can only run up to 3 applications simultaneously on Netbooks with my brand new OS. But nothing that can't be fix with a paid upgrade.
- smiles into the camera -
Mac: "But doesn't that limit your users incredibly?"
PC: "Naaaah, they don't know and don't care as long as it's cheap!"
Hold on, I have to print a document!"
PC: - Freezes again -

The "three apps" limit is no where near as restrictive as you describe it.

For one thing none of the built-in apps (Calc, Paint, Media Player etc) count towards the limit, neither does Internet Explorer. For another - anyone who is using the Word/Outlook/Excel Office apps is certainly not going to be running starter edition.

Starter is designed as an option for OEMs to include with ultra-cheap PCs while keeping the price low for the majority of these customers who will never run into the three-app limit. (and if they do, they can pay a small fee to upgrade).

People may laugh now but it's a very smart move and will result in the mass market price point dropping even further.

Right, Internet Explorer does not count. But what if I used a decent browser like Firefox? Seems like this limitation is a nice try to regain market share for IE...

so its just ya malware / antivirus and firewall and.... shit i cant do anything except be kinda safe.

+1

plus the limit only counts for apps that are started via explorer (not the once started in dialog), system try apps don't count.

also MS has stated that this is not for netbooks, but who-know-what machines.

Yet I sincerely hope you are very wrong in your prediction.

The 3 application limit *is* as bad as it's made out to be. On Paul Thurrott's site, he has pics from Windows 7 Starter Edition that show that the 3 app limit can be reached by only running apps included in Windows. The MS supplied help file even gives this example: "if you start Wordpad, Paint, and Calculator, and then you try to open a web browser, you'll see a message telling you that you already have three applications open."

Starter was originally developed on XP for developing countries. Likewise, Vista Starter was only sold in developing countries, while Vista Home Basic was the "low-end" for developed nations. With Windows 7, MS has reversed the markets for Starter and Basic, probably because not as many people upgraded from Home Basic to Home Premium as they had hoped.

THis is the classic - 'sounds smart on paper', but consumers are smarter then MS realizes. MS still can't figure out consumerism or marketing. Vista, Zune or XBOX anyone....

But hay, they still have a large legal dept. That should keep them around for awhile!!!

@9to5Mac Noob
You're saying that some MS apps DON'T count towards the limit, but third party competitors DO?

If so, that makes the price of Windows negative, when you allow for the settlement from the inevitable anti-trust lawsuit.

"limited to running three applications at a time"

U tell me, how many apps does apple iPhone allow to run simultaneously?

ZERO ...lol

don't complain about others dirt when your own house is dirty. get that?

So what happens when you're browsing Safari, listening to music and you get a text message?? That's 3 apps on something stupidly small and low power.

Freek!

Oh, so many (leo-)tards and slinging...
Not running background task for apps other than the standard Apple set on the iPhone was an engineering decision because of current limitations of processor and battery capacity. One cannot pay more for an "enhanced" iPhone OS tier to unlock it. Maybe old news on all fronts...
...and welcome o' hordes of trolls! What would we do without your baiting and yelping?

Apple needs to jump into the netbook market RIGHT NOW! It's clearly doing wonders for Microsoft's business.

I don't buy that Netbooks are as hot as people say. The press jumped on it, but they only have growth because they're new. Tablet PCs had great growth too - when they were first released. How are they doing now?

3 Apps
1) Virus scanner
2) IM program
3) Browser
4) Openoffice write
5) a mediaplayer to listen to music while typing.
6) Mail program

Also some like to have
Zone Alarm

Wow, someone at Microsoft REALLY wants XP to stick around another 3 years.

Heh heh oh dear Microsoft.

Here is an idea for you. If you want people to upgrade from the basic package in order to make money, don't offer a basic package. All it does is give people reason to whine about crippleware and pricing.

Remember XP, when you had Home and Professional? Remember how simple that was? Wonder why people still prefer it? Go figure.

Vista was a step... many steps... a running jump in the wrong direction. You have a chance to correct it. And from the looks of things you're pacing yourself for another great leap down the hillside of disrepute.

Article on arid.net (http://digg.com/d1pTAK) that talked about windows 7 starter edition and had suggestions on a better way to implement the starter edition for netbooks.