Urgh....typical Seinfeld meaningless inane time wasting crap (which worked on his show, but not in a commercial).

I had to watch it four times and crank the volume up to get it, but it all boils down to the last few seconds:

Seinfeld's asking Gates if they're working on something great for the future (to make our computers warm and chewy) and he tells Gates that if the answer is yes to just give him "a signal, adjust your shorts"; Gates does a little ass dance, presumably adjusting his shorts, and is in affect telling us that something great is on the horizon from Microsoft.

STUPID STUPID STUPID.

Wow. The only thing I got from that commercial is that Microsoft is working on some kind of cake computer. Since I don't think thats the case, this was a pretty stupid commercial.

This is all they could come up with to compete with the Mac ads???????

Well it sucks, you are not the only one that does not get it...
i d say its money well spent!.

what... what.... bwaaaahaaaahaaa. This wasn't for M$, this was about a paycheck. Come on Jerry, I'm sure Steve could fit you in a Get A Mac commercial!

what was that?......

I think it was intended to make Bill "cool" and "one of us".

I'd burn the film and Kramer.

This is an Apple commercial...

Pun intended (cakes).

But seeing Gates wiggle is S was creepy...

In the end I think it's a lot of fun, just like watching DEVELOPERS DEVELOPERS DEVELOPERS.

It's fun for me because I'm an AAPL Long and this is just the epitome of brainless clueless geek stuff.

Go get some sun Gates. Bring your new clueless pal along with you, he needs some sun too.

Geez!

The cake is a lie...

i see where they were coming from, they were trying to make Bill Gates seem more like the average person. there is one little problem with that, we all know he isn't, he is worth OVER 50 BILLION!!!!! one things for sure, Steve Jobs probably loved it :)

Oh dear lord....

to take a bite out of the giant Microsoft Surface cake! Yummo!!!

"And I'm a former CEO of a now declining software company..."

It's a commercial designed to sell soon to be released Microsoft hardware (Sep 9) and Vista to people on the fence.

The ad campaign will probably start to make more sense as more of the commercials are rolled out.

The first half dozen of the "PC vs Mac guy" commercials looked pretty lame to me. I look forward to them now.

That commercial made absolutely no sense! This just solidifies Microsoft's position as the worst computer company of all time.

It didnt make sense? What did you expect? Gates to be standing in front of the camera talking about how awesome Microsoft and Vista is? Its clever, cute, and very safe, which is just Microsoft.
I posted my full opinion here:
My Site

The only funny thing I saw in the ad was that they used the infamous police mugshot of Bill on the shoe club ID

Is Microsoft going to change into a big Pastry Making factory?

warm chewy cake that just so happens to also be laced with cyanide.

I'm really shocked. Jerry had total creative freedom on the AmEx commercials he did, and he did a great job on those ("franks and beans"... "aisle 9". "beans and franks"... "aisle 7")

I have no idea what this was. maybe when more of them come out, they will make some sense. otherwise, jerry's just mailing it in. maybe he owns a mac and doesn't want "cool" PC commercials to be made :-)

What does cake become after it has been though your digestive systems? Kind of resembles what most of us think of MS products...

If this is too cryptic (like the ad) the answer is: sh!T

Dear Bill Gates,

I want that last 90 second of my life back.

Sincerely,

-Tom

P.S. Please fire the firm that came up with that campaign

Until they get to the very end when Jerry asks if they're coming out with something REALLY new and exciting, and Bill confirms that with shaking his butt.
My interpretation of that? Yes, they will be coming out with the next amazing great thing when they can read Steve Jobs mind and beat Apple to the market with Apples next best greatest thing.
And wow, that ad was a stinker. My only guess is they wanted to set the bar VERY low for the first ad. And, they succeeded beyond their expectations with doing just that. Any follow up to that ad would be difficult to be possibly worse.

Wow, a new episode of Seinfeld... Hate the new guy playing Kramer...

Dr E

I just felt brain cells die... The scary thing is, that commercial was no doubt the result of hundreds of very serious board meetings and creative think tanks at Redmond and, amazingly, somebody actually signed off on it... is it any wonder Windows is, well, Windows...