What is 'The Brick?'

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There is nothing I love more than Apple rumors.  So, in that respect, I have some great news for everyone.   One of our tipsters has a bit of a riddle for us.  

S/he says that the MacBook update event in a few weeks (you know the one with the glass trackpads) is 'all about the Brick'.  What does "The Brick" mean?  Can anyone out there help us out?  This is one of those tipsters that has a solid track record so we want to go along for the ride.  

Maybe we can figure out this riddle together?

 

Update: John Gruber from Daring Fireball says the announcement will occur October 14th

..those of you holding out for a new lineup of MacBooks will have to wait until October 14, according to sources who, as they say, are familiar with Apple’s hardware plans.

Update: Clue number 2

 

Full coverage of the Apple MacBook Series updates here:
MacBook Pro
MacBook
MacBook Air

 

Comments (194)

Maybe the new Mac Mini?

Update the Mini? Total madness! It's only been about 14 months since the last minor refresh. < /bitter sarcasm >

do they still make those? It's a dying breed, they won't go down that road for the mere fact that it would not generate a bunch of new customers into the 'mac experience'.

yes the mini refresh is finally happening at macworld after rumors of its demise for the past year.
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So if the mini had it's refresh after they said it was going to fade away, what exactly did they do to it? Macs are my fav and I've seen this really super thin one on TV a while back that I have been interested in getting... maybe that was the refresh of the mini... who knows..
Sarongs

Not really..I find the Mac Mini pretty good.
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Oh..I personally found it to be a total waste of money.
Bears

I agree.. They are indeed much hyped up.!
Essay

Not really. A mac is probably the best gift you can give to a techno-freak.
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Really? Why do you say so?

ride on mower dude

how can i trust a tipster with no name?

ill tell you why! coz i realy want this rumor to be true! new macbooks and pros are what im waiting for, glass trackpad, maybe not.

The brick could simply be the two dimensions of the new Ipad. roughly 3.25 by 6 inches with a hinge for keypad when opened. It would have osx capability as well as Iphone . Basically an executive Iphone and computer.. Clearly an unbeatable item as stated in the last report.

Amazing stuff.. Will only add to the Apple experience.
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Hopefully they are updating the macbooks. I can't wait for an updated version. Macs are the best computers I have ever used.

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Could apple get rid of the brick aka power adapter? They have been getting smaller and smaller (iPhone), could they fit what's left of it inside the macbook case, so you would only need the power cord?

I dunno. Those power adapters get pretty hot, and the notebooks are hot as it is. I don't want to put something like that inside the computer and further increase the cooling/fans problems.

Maybe they have fitted the whole brick inside the power plug..

..or the brick is going to be a docking station with dvd drive in it. Imagine a MacBook-Air-Super-Drive -like dock that has power adapter built in. Place your MacBook on it to charge or to read/write a dvd.

I'm guessing they will route ports to the power adapter? e.g Ethernet.

Apple has been the first to harness a lot of space-age, game-changing technology (the latest being Apple's iPhone/iTouch touch capabilities).
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That's it. Internal super-heating power supplies + already painful notebook temperatures = BRICK!

last guess was good, but not macbook related...

processors?
battery (life, doubtful...)?
hard drives?
trackpad (already suggested)?

thinking theoretically, bricks are the foundation of a building. Foundation could be the groundwork (motherboard) or what it's made of (plastic - aluminum, already suggested).

last guess was good, but not macbook related...

processors?
battery (life, doubtful...)?
hard drives?
trackpad (already suggested)?

thinking theoretically, bricks are the foundation of a building. Foundation could be the groundwork (motherboard) or what it's made of (plastic - aluminum, already suggested).

something about placing a computer in a magnetic field powerful enough to recharge a battery is quite unsettling

I completely agree to the power cable's "brick" being the new lasso Apple will use to sell their products. I remember seeing a lot about this upcoming technology and, as we know, Apple has been the first to harness a lot of space-age, game-changing technology (the latest being Apple's iPhone/iTouch touch capabilities).

I'm still curious as to what the specs will be for the general "no-duh" upgrades (memory, CPU, price)

That's pretty cool. Imagine having a WiFi type thing in your house that automatically charges the battery- though would this do the same thing to the current batteries if left charging for too long (drain the battery's max capacity?)

All attempts at wireless power to this point have incinerated birds that got in the way...

A new LaCie DVD-writer?
They seem to have a Brick line of HDDs.

"The Brick"

That's what your Mac will be if you don't pay extortion.

The power supply is often referred to as the "the Brick" or a "Soap-on-a-Rope" in the consumer electronics development world. I would think that that is the brick in question... Which would be a cool selling feature, until the internal power supply goes bad.

built in power brick?