Apple's 'Think Different' ads guru, Lee Clow, steps down

Jonny Evans
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October 30, 2009
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This morning’s biggest news comes from Apple’s long-standing advertising agency, TBWA/Media Arts Lab, where the esteemed Lee Clow (66) is resigning his position as chief creative officer.

Clow’s abandonment of the creative lead he has held on the account that has distinguished his career suggests he is taking steps towards retirement.

His role will be filled by Duncan Milner, who has been executive creative director on Apple and a TBWA alum since 1990. Clow will remain chairman and global director of Media Arts Lab and chief creative of the TBWA network.

Working with Steve Hayden, Clow created Appe’s famed ‘1984’ commercial, he also came up with the “Think Different” slogan. He has taken a string of industry awards, including recognition this year as one of the “100 most creative people in business”.

CLow recently said (according to Print Magazine), "The Apple Store was probably the best ad we ever did. Everything a brand does is advertising.”

Media Arts Lab was founded in 2006 to serve Apple.

Comments (6)

9to5Mac Noob (not verified) | October 30, 2009 - 7:56am

This commercial remains my all-time favorite. Not just because I have been a long term Apple customer and supporter, but frankly few commercials are truly emotional and this one really moves me.

9to5Mac Noob (not verified) | October 30, 2009 - 8:56pm

I had the pleasure of extensively meeting and working with Lee over 18 months. Whilst his campaign for us did not pay off, you could see that the guy was both a genius and a "crazy one".

Rob

9to5Mac Noob (not verified) | October 31, 2009 - 12:28am

What's that idiot actors name... Oh yes, Richard Doofus er Dreyfuss... He would never read a script like that overlaid on top of Tea Party footage! Even if you payed the little prick!

9to5Mac Noob (not verified) | October 31, 2009 - 12:28am

What's that idiot actors name... Oh yes, Richard Doofus er Dreyfuss... He would never read a script like that overlaid on top of Tea Party footage! Even if you payed the little prick!

9to5Mac Noob (not verified) | November 10, 2009 - 11:26pm

good thanks a lot


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9to5Mac Noob (not verified) | November 12, 2009 - 9:59pm

Even if you payed the little prick! Thanks a lot.


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