Apple's enemies slowly surround iTunes

Fri, 08/01/2008 - 5:07am — Jonny Evans
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 Apple continues to feel the pinch in digital music, with competitors closing in on all sides - and this week has seen multiple examples of the heat slowly turning up on the iPod manufacturer.

The stakes are high: Apple holds 70 per cent of the US MP3 player market with its iPod range. We believe Cupertino plans to upgrade its digital music players within weeks.

One band that may not appear at the new iPod launch this time around may be U2. The only band to have had an official iPod model made in its honour has now dropped the DRM from its music catalogue - but only through Real's Rhapsody service - a snub to iTunes.

One high-profile competitor already appears in two minds at taking on Apple in this market, Dell, which this week moved to diminish reports claiming it plans the release of its own MP3 player to compete with the iPod.

A Dell spokesmen would only admit that while an MP3 player was under consideration, no decision has been made: "We have not announced that we are going to be selling an MP3 player," the spokesman said

Universal’s announcement of its LostTunes service this week is also clearly a move into Apple. The website itself declares the songs it sells to be "double the quality of iTunes". In case you missed it, LostTunes is a Universal Music-owned service offering rare music in MP3 format, free of DRM at 320kbps (better quality than iTunes).

Universal is looking to offer its catalogue DRM-free to services such as Amazon MP3 in the US, and is likely to extend this to other services in Europe. Universal now clearly accepts that provision of DRM-free, high-quality music downloads is a winning proposition for online sales.

But for all the DRM-free deals emerging from Universal, the company remains cool on Apple.

This has prompted Jupiter Research analyst, Mark Mulligan, to say: "“The major record labels cannot continue to treat DRM-free as a tactical experiment and must recognize it as the strategic necessity it really is.”

Later revelation that NBC Universal has reached a deal with Microsoft to stream coverage from the Beijing Olympics adds further fuel to the corporation's anti-Apple zeal.

Also this last few days it emerged that T-Mobile will challenge iTunes with its own video-on-demand service for full length video, including film, available in the UK.

Finally, Apple, Real Networks and Amazon are all competing to provide the infrastructure for the soon to launch and presumably set to be lucrative MySpace Music store, a report claims.


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Comments

There must come a point when

105

There must come a point when legally the music industry can't supply just one online store with DRM-free music, or worse exclude one to purposely damage its sales.

I use iTunes as I like the way it works, not because it's Apple. When I like music but find it has DRM via iTunes, personally I don't find a music store that sells it DRM-free - I either buy the CD and rip it myself, or more usually just don't buy the music.

I'm all for competition, and if a competitor can provide something better then go for it. But at the moment it seems the music industry can only 'win' the race by cutting off a leg of it's opponent to stop it running as fast. To my mind that's not open competition...

--QUOTE-- There must come a

67

--QUOTE--
There must come a point when legally the music industry can't supply just one online store with DRM-free music, or worse exclude one to purposely damage its sales.
--QUOTE--

Why? Companies including Apple with iTunes enter into exclusivity deals all the time. Is there really a difference between content exclusively available on iTunes and say DRM-free music exclusively on Amazon?

Neither is it open

511

Neither is it open competition to tether your industry leading smart phone to one cell company and force consumers to pay outrageous prices for phone service and not be able to just get a data plan. The bastards at the record labels are doing the exact same thing with their IP as Apple is doing with their iPhone - using anti competitive practices to maximize their profits and control.

how is it anti competitive to

1011

how is it anti competitive to tether the iPhone or iPod to iTunes? You don't have to buy your music from iTunes, go to amazon or buy the CD. And being AT&T exclusive is not bad, just about every phone is carrier exclusive for some time. And if that's your reason the the samsung instinct should be available for verizon tmobile and AT&T. The fact is the music industry can no longer call this an experiment and need to own up to the fact they are trying to hurt apple. Why would you hurt the company that has over 70% of the market share you are trying to sell to? It's time to give iTunes the same as the other stores, not just because it is unfair by now but also so that we the consumers will still buy from them. In all honesty when NBC pulled out it sucked but I don't buy their content from somewhere else so it's just hurting them. It will turn put the same for the record labels. People buy from iTunes because it's easy and looks nice, not because it may or may not have drm

actually he is talking about

126

actually he is talking about this

http://www.9to5mac.com/netsha

117

everything you mentioned is

97

everything you mentioned is controlled by the cell providers not apple. ofcourse apple won't argue too much with them (just like DRM with itunes), because apple needs them. i am surprised apple was able to pull of the deals they got.

You forget that when Apple...

94

...introduced the iPhone, they were a newbie in the cellphone business. They were not the "industry leading smart phone" before that. In order to get Visual Voicemail, and to get the carrier to give up media downloads that companies like Verizon keep to themselves, they had to cut an exclusive.

How soon the complainers forget. It's like the same people who forget who knocked the first chips out of the DRM wall?

Are the phone service prices "outrageous"? I believe I get 450 mins for $40. Is that so bad? And, who wants a data plan without a voice plan? I don't get your point at all? You do realize that if you can't get EDGE, AT&T will sell you the iPhone with voice and no data.

Are you saying you just want a PC-card like device? Well, it cost me $80 a month, without a cell plan at Alltel. And, when I got a cell plan at Alltel, it dropped to $60. How's that better than $20 for the original iPhone's EDGE data?

Dude, before the iPhone, data plans were very expensive, and GB limited. It was the iPhone that brought unlimited data plans within reason for the non-business user.

Go iTunes!

104

I doubt that they will compete well with iTunes.

The primary reason that iTunes sells well is that the iPod sells really well and dominates its market. Both make one highly integrated product.

iPod users gravitate toward iTunes since iTunes makes music so much easily accessible.

Apple makes money from the iPod hardware. It makes little from iTunes itself.

Thus it doesn't matter to Apple where you buy your music.

I buy music from Amazon since it is DRM free and I rip from CDs. Occasionally I buy from iTunes then convert it to DRM free music using Audio Hijack Pro. It's easy.

In any case, I have the iPod - or actually - several iPods including the iPhone and iPhone 3G.

Music is a loss leader unless it is sold directly from the music company itself. This makes it difficult for anyone to compete against Apple.

Yeah, I agree this makes no

119

Yeah, I agree this makes no sense. In some way this has to be bordering on illegal. At very least, just ignorantly ludicrous. The rest of the world and industries don't do anything like this. If they did, all the big name software companies would be boycotting Microsoft and developing exclusively for OS X and Linux just to force the deterioration of Windows' operating system market share. But of course that's not happening. Why? Common sense will tell you that.

Feeling The Pinch? How so?

69

Following your logic, with iTunes killers released almost every month, by now Apple should be pinched to death by Amazon, Real, Universal, Microsoft, Dell, ad nauseam.

For all of us who have seen this same argument play out a hundred times before, I would think that you could come up with a more cogent argument to support a genuine attack on the iTunes ecosystem juggernaught.

DRM free material, bit-rate-of-the-month MP3, "rare" catalog releases, all play right into the iTunes trap of being managed within iTunes, and played back on an iPod or (in case nobody has heard about it) the iPhone. Everybody and their brother has come up with a competing MP3 player (remember the Zune?), yet I don't see Apple feeling any pinch.

 Now, now, now: Here's the

68

 Now, now, now:

Here's the situation - what seems to be emerging at this time are as follows:

1. New families of devices, these just chip at the ipod

2. Social network integrations, iTunes is rubbish at this

3. DRM-free, very important, this will make a difference

4. People are bored of going to one shop, and would welcome alternatives that just work, well, that's the way it will go.

5. Diversification - by which I mean new services offering strengths iTunes lacks - LostTunes is a great example of this, but eMusic is also a similar example, both for its payment structure and its strength within indie catalogue. The future is about multiple niches, not one size fits all.

 

Saying that, iTunes will remain the online wal-mart, but the pinch is both going to reduce and also extend the online music market, so it is no bad thing.

The one key thing in digital music i would like to see sorted out is succession rights - I want to be able to leave my music to my children when I die, at present I'm not allowed to , under the T&C's. And that's unreasonable.

They may be surrounded, but I

125

They may be surrounded, but I still don't think it's enough.

Except they'll still copy Apple all the way.

79

Not only did Apple create this market by making a great store - they also showed everyone how to make a great store and how to make a great music player ( and now a phone).

Each and every company now just copies them shamelessly whilst delivering some ghastly uncalled for, rude and ungrateful quote to the media to defend their petty 'ideas theft'.

I have barely seen ANYTHING I'd call innovation from a major company other than Apple this decade and yet these idiots want to try and take it as if they'd earned it and they have been cheated...

unbelievable...

Well, one things for sure they'll still continue to copy Apple year in year out because they don't have a clue...they think they have a clue because they know what they can copy RIGHT NOW but a year or two from now they'll be lost in the dark again looking for Apple's leading light...

Shameless...

Everyone Copies Everyone Else

109

Embrace and Extend has been Microsoft's motto for decades. Every company does it including Apple (see Apple TV and FrontRow) because it is smart business to do so. I wouldn't call it 'ideas theft'. Those that innovate get the chance to set the market but they have to keep innovating or risk having a company embrace and extend the idea and develop a better product. The reason companies are looking to chip away at iTunes are exactly the reasons why companies try to chip away at Windows or Google or any other product/service that dominates a market.

It's irresponsible business practice and hurts the shareholders

911

Universal and the likes should be seeking make there product equally available to as many digital outlets as humanly possible in order to sell as much as possible. It's about total revenue for goodness sakes, it's why they're in business to begin with. This kind of thing is petty and irresponsible to the shareholders. I'm surprised they even put up with it. Even Microsoft makes Office for Mac and it makes them a lot of money! It's business for heavens sake. To willfully snub a vendor that has 70% of the digital download market is corporately irresponsible.

Is it really only about total

136

Is it really only about total revenue? If it is then do you think that Apple is is petty and irresponsible to the shareholders?

If you take your argument against Universal and their music strategy and apply it to Apple and their software strategy then you must think Apple is petty and irresponsible.

If it was strictly about total revenue then Apple would stop the artifical restrictions on OSX being able to run on only one vendor's hardware and make it available to users of 90+% of the personal computer market that does not use Apple hardware.

It is a business but I wouldn't say in Apple's case that willfully snubbing 90+% of the personal computer market is irresponsible just like I wouldn't say it is irresponsible for a company like Universal to make decisions on their strategy based on other factors other than strictly revenue.

Follow The Money

810

The studios develop "talent" and give them a certain amount of money and get rights to sell the music and other rights. The musician might get a percentage, but from what I have heard, incurs all sorts of costs and expenses which eat into their percentage. Since it is the studio that does the accounting, a cost could be incurred multiple times, charged multiple times to multiple artists, thereby making the studio major bucks.

iTunes disrupts this business model severely by cutting out the studios from all their "extra costs" and allows a musician to cater directly with iTunes if they desire and by giving a third party accounting statement on sales. Since what comes out of iTunes is pure revenue, (no returns, no damaged goods, etc.) the artist can say they should get a percentage of that amount. Studios lose their ability to pad their expenses.

As to Apple not selling OSX, OSX would NOT make Apple money, it would cost it a FORTUNE and bankrupt the company. Apple makes money selling HARDWARE. OSX runs on a LIMITED and KNOWN number of hardware items and simply does NOT support any hardware out of this limited base. If Apple sells OSX to run on any hardware, the support costs would skyrocket to kill Apple.

Microsoft doesn't provide much support to the end user, it provides support to the hardware manufacturer who in turn has to provide it to the end-user. Microsoft can't afford a lot of dollars in support costs and with the continuous reductions in commodity hardware pricing, no computer maker can either.

So forget Apple selling OSX for other than Apple hardware. It is a pipe dream for cheapskates who want the base system to operate who will bitch about how something doesn't work, or want to trick out a computer with the highest amount of hardware and bitch about how their "best" computer doesn't work properly with OSX. OSX can ***NOT*** support all hardware because not all hardware is created equally well. Some high end stuff is CRUD. It might work well for some stuff, but not for everything, and that little piece of hardware could lead to all sorts of support issues that would fall on Apple's shoulders.

Follow the money and see the real reasons for things to happen. Or not to happen, as the case may be.