Was iTunesLP a concession to the labels?

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Paul Bonanos today breaks out some information on the background of the iTunes LP story.  From his Apple sources, it sounds like Apple made a concession to the labels to build iTunesLP to get DRM-free music. 

I’m told by an industry source who preferred to remain anonymous that iTunes LP wasn’t Apple’s idea in the first place. Rather, it’s the result of the same renegotiations between Apple and the major record labels that yielded DRM-free songs and flexible pricing early last year, a concession by Cupertino to make a gesture in favor of album sales as consumers increasingly show a preference for digital singles.

There are now 29 iTunesLPs, up from 12 at launch.  Everyone thought that the tablet was going to be the perfect platform for the iTunesLP format but Steve Jobs only gave music a minute at the iPad announcement and none of that time was for iTunesLP.

Perhaps the reason for the slow uptake is the original high costs of producing in the format.  

One person who worked on an iTunes LP project said Apple subsidized the initial group of LP editions, which were created by the company’s handpicked third-party developer at costs of up to $60,000. All are issued in “deluxe edition” releases that feature extra tracks, typically priced a few dollars higher than iTunes’ customary $9.99. Neither Apple nor anyone else I spoke with was able to break out sales figures, but sources in various parts of the music industry agreed that the financial impact of iTunes LP on record sales has been tiny, if it’s had any effect at all.

iTunesLP development has recently been opened up for indie developers which should be able to build LP development price down from the first iTunesLPs.  That hasn't yet given iTunesLP much traction however.  That might require Apple's blessing, something a "concession" probably won't get.

Comments (8)

It boggles the mind how most of the record labels *still* don't understand the market in which their product is being consumed now. To my mind, the decline in album sales is directly related to the record companies' sustained policy of releasing a few hit singles surrounded by padding and fillers.I've lost count of how many albums I bought on the back of one or two singles by a band/artist only to find out that I'd been basically fleeced by the record label's greed and cynical lack of quality control.Now if I'm buying digital I only buy individual tracks I know I want. Otherwise I'll get the full album off a torrent and if it's a keeper I'll then buy the CD.I'm not a pirate, I've just got the tools now to stop record labels taking money off me for worthless shit.

oh, and for *FECK"S* sake will you sort out your comment system? I'm now squinting at black text on a dark grey background, with some retarded version of a text editor that turns paragraph breaks into spaces and runseverythingintoanunreadableblockoftext You have, by far, the crappiest comment system of any website I read. Just use Disqus and stop dicking about, hey?

I'm not quite as mad as the above guy but this comment box does not work on the iPhone, and I'm sure that a large part of your readers.

I'm just as mad as the above guy. Oh, and might I add that the ridiculous timespan from posting a reply to actually seeing it published is driving me crazy. It also produces so many duplicate posts that I am starting to doubt your (9to5mac) sanity.

MadDog: I guess it all depends on what kind of music you're listening to. If Lady Gaga or Pink is you're thing, then ... sure. However, if you listen to artists that has just a little but more artistic integrity, the labels (smaller ones, most of the time) are probably not trying to rip you off as much.I am the owner of many recent albums, and most of them contain very few 'fillers'. Bands like Beach House, Glass Candy, and FM Belfast comes to mind.

 MadDog: I guess it all depends on what kind of music you're listening to. If Lady Gaga or Pink is you're thing, then ... sure. However, if you listen to artists that has just a little but more artistic integrity, the labels (smaller ones, most of the time) are probably not trying to rip you off as much.I am the owner of many recent albums, and most of them contain very few 'fillers'. Bands like Beach House, Glass Candy, and FM Belfast comes to mind. 

I fail to see what relevance the particular artist has in all of this, other than to try and introduce a pointless snobbery over the music that different people listen to... as it happens, Lady GaGa and Pink *aren't* my thing, but you clearly believe that people who buy their music deserve to get screwed over, while fans of the other bands you mention are apparently worthy of better treatment... how magnanimous

I'm not quite as mad as the above guy but this comment box does not work on the iPhone, and I'm sure that a large part of your readers.