iPod touch sales explode this Christmas, Flurry data shows

Jonny Evans
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December 28, 2009
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The iPod touch has been a hot gift this Christmas, reveals mobile App analytics firm, Flurry, which has published data revealing that between November and December iPod touch App store downloads eclipsed those of the iPhone on Christmas Day.

The company says that over Christmas, downloads from iPod touches exceeded those from iPhones by 172% - and that downloads from third-generation iPod touches jumped by 900% on Christmas Day itself, compared to the average of previous Fridays in December.

December was a record-breaking month for the App Store, with downloads increasing by more than 50% compared to November based on average daily download figures.

The data indicates that iPod touch sales skyrocketed leading up to Christmas, helping generate major gains in App Store downloads.

Android apps also seeing increased demand, up 20%, mainly powered by the Motorola Milestone/Droid, with 49% of all Android apps sold on Christmas day coming from it.

Apple sold 22,727,000 iPods during the Christmas quarter of 2008 along with 4,363,000 iPhones. This year's Flurry statistics plus the iPod touch and its second and third place positions atop Amazon Bestseller’s lists suggest the company could be in line for another record-breaking quarter, with Mac sales also understood to be holding firm, despite economic problems.

Comments (10)

Randolph Kirkpatrick (not verified) | December 28, 2009 - 3:35am

Yep.  I bought 2 of them to give as gifts.  $200.  Cheap games.  Web browsing and facebooking and all of that. No contracts. I guess Steve was right.  It didn't need a camera, it needed a lower price which made it the perfect gift this year.

Luis Alejandro Masanti (not verified) | December 28, 2009 - 5:27am

It is really a "home run" for Apple!

 

Apple built the iPhone, what people wanted. But, Apple has to have a [telco] partner... something that Steve hates.

Then, Apple took off the cell-part and built the iPod touch... a full Apple-alone  product.

 

At t he end, Steve was right: "People do not know what they want until they see it!"

 

Congrats and thanks, Apple!

Luis Alejandro Masanti (not verified) | December 28, 2009 - 5:28am

It is really a "home run" for Apple!

 

Apple built the iPhone, what people wanted. But, Apple has to have a [telco] partner... something that Steve hates.

Then, Apple took off the cell-part and built the iPod touch... a full Apple-alone  product.

 

At t he end, Steve was right: "People do not know what they want until they see it!"

 

Congrats and thanks, Apple!

Luis Alejandro Masanti (not verified) | December 28, 2009 - 5:29am

It is really a "home run" for Apple! (Or better, a "run home")

 

Apple built the iPhone, what people wanted. But, Apple has to have a [telco] partner... something that Steve hates.

Then, Apple took off the cell-part and built the iPod touch... a full Apple-alone  product.

 

At t he end, Steve was right: "People do not know what they want until they see it!"

 

Congrats and thanks, Apple!

Luis Alejandro Masanti (not verified) | December 28, 2009 - 5:30am

It is really a "home run" for Apple! (Or better, a "run home")

 

Apple built the iPhone, what people wanted. But, Apple has to have a [telco] partner... something that Steve hates.

Then, Apple took off the cell-part and built the iPod touch... a full Apple-alone  product.

 

At t he end, Steve was right: "People do not know what they want until they see it!"

 

Congrats and thanks, Apple!

9to5Mac Noob (not verified) | December 28, 2009 - 5:58am

Proposal : Delete the last 3 messages. {citation needed}

 

Reason : Duplication of the first message. {citation needed}

 

Outcome  : less headache, less wall-of-text  {citation needed}

 

End condition : If proposal accepted and applied, delete proposal itself. {citation needed}

9to5Mac Noob (not verified) | December 28, 2009 - 5:59pm

I think that the ipod has become less of a music player and more of a gaming device. Apple has stretched itself to far as a company. They need to focus more on their computers.

9to5Mac Noob (not verified) | December 28, 2009 - 6:04pm

I think that the next release of the ipod touch will have basic flash player capabilities and maybe shcockwave. I also think they may release a version of Microsuck office for iphone and ipod touch with the 3rd generation models.

hp druckerpatronen (not verified) | December 28, 2009 - 9:44pm

Hi,

Yes its true.I bought one for my niece.With iPod touch you have an endless and infinite choice of games to keep you entertained for days and weeks.

9to5Mac Noob (not verified) | December 29, 2009 - 1:00am

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