Apple slashes previous-gen iPod prices as new models prepare to launch

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As the world grows ever more curious at what Apple will reveal at its keynote event today, and commentators ponder a Sky News report in which Yoko Ono said music from The Beatles will indeed make it to iTunes, Apple has quietly applied price cuts across its existing iPod touch range.

The price cuts - presumably to offload existing stocks of older models to make way for the new - also lend some weight to claims Apple will introduce an iPod touch at a new low price, perhaps $149 (you can now buy a refurb 2nd Gen iPod Touch for exactly $149).

As it is, visitors to the Apple Store in the US can today pick up an 8GB, 16GB or 32GB iPod touch at generous discounts on their usual price - cheaper than Amazon’s recently discounted prices

The 8GB model has seen a $40 discount, it now costs $189; the 16GB model has seen a $50 price cut, now retailing at $249 while the 32GB iPod touch is available for $279 - that’s a $120 saving on the previous price.

It doesn’t stop there: Apple has also cut costs for iPod nano customers - that product now costs $129 for the 8GB model and $149 for the 16GB version.  Refurb Nanos now start at $99 for 8GB and go to $129 for 16GB.

Even the iPod classic, reports of the death of which we feel might have been greatly exaggerated - has seen a discount, from $269 to $249.

As we all believe, Apple will announce its new range of camera-equipped iPods within hours.

(Oh, there’s a tiny £5 discount on prices as announced in September 08 on the UK Apple store, but we’ve no idea when these were put in place, and doubt UK readers will see a fiver’s saving as particularly significant).

Comments (9)

This is unusual. Problems delivering the new ipod's on time?

No price cuts for either Nano or Touch.

The UK store is showing no discount here as far as I can see

Classic £175 and basic Touch for £165 were the same last week.

If the new ipod Touches were to be $149 wouldn't apple have to drop the old price below that one. Say the new one is announced to ship in two weeks at $149. Why in hell wold I spend $189 on the old model. I say no price cuts. HOw is this evidence of price cuts o new models. Drink your coffee before you write your articles.

what if the new one...was the old one (read the links). We know - we just blew what's left of your mind...right?

If the new ipod Touches were to be $149 wouldn't apple have to drop the old price below that one. Say the new one is announced to ship in two weeks at $149. Why in hell wold I spend $189 on the old model. I say no price cuts. HOw is this evidence of price cuts o new models. Drink your coffee before you write your articles.

Alternatively, the new models are cheaper than the old models but not as cheap as these reductions. So they've dropped the prices to be cheaper than the new models, and the new models will also be cheaper than the old models were yesterday. But I think you're right that $149 sounds unlikely in context.

Re: the UK, value-added tax (ie, the tax on any gain in value achieved by products between you purchasing them and selling them, which has much the same effect as a sales tax from the viewpoint of customers going to shops) was 17.5% last September, but dropped to 15% in December. So the £5 difference probably stems from that. VAT is the same across the entire UK, so it's factored into the prices given on websites unlike US sales tax.

Apple store is down now!!

The excitement begins!!!

It happened when they released the unibodies too. They lower the prices of the old models to lessen the sticker shock when the new ones are actually more expensive.