iPhone sparks wave of smartphone innovation - analysts

Thu, 08/14/2008 - 5:11am — Jonny Evans
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 While mobile devices may be the biggest-selling consumer electronics products in the world, with more than one billion shipping every year, the market's under constant pressure - and the iPhone is a crucible for further change.

“Three or four years from now, no mobile device vendor – no matter what their market position today – will be in a ‘comfort zone’,” said ABI Research vice president and research director Stuart Carlaw.

Developed and developing markets for these devices are being shaped by divergent forces - developed markets are typically highly saturated, highly competitive and highly segmented, with strong product innovation, the analysts note.

Carlaw adds, “The advent of wider mobile broadband access, the drive to maximize data revenue, the desire to push smartphone operating systems down into mid-tier handsets, and rapid innovations in user interfaces will all make the mobile devices of 2010 radically unlike those of today.”

The analysts expect the kind of user interface innovation pioneered by Apple’s iPhone to continue, with wider use of accelerometers and the addition of haptic feedback to touchscreens. Mobile Internet Devices (MIDs) will become an important market segment, and vendors will increasingly look to diversify their product and service offerings. 

“The mobile device market is expanding, not consolidating,” notes Carlaw, “and shows increasing micro-segmentation. Disruptive influences abound.”

 Trends set to envelope the sector include feature set explosion, the effort to drive "smart" operating systems into the mid-tier, and the diversification of business models.

Does this mean Apple will expand its iPhone range to diversify its market, or will it rely on hi-tech to see it through? Comments??


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Comments

On the iPhone being 'hi-tech'

2217

On the iPhone being 'hi-tech,' I honestly don't see it that way. I acknowledge that iPhone app developers are particularly innovative with the hardware they can work with, but Apple dropped the ball the second time around. A few things missing (or inadequate):

- Wireless N card. Apple can load up the iPhone with a bunch of crap people don't need (or can't use anyway, as 3G coverage currently dictates), they bolster the battery life, and still can't manage to pitch in a few extra bucks to make Wifi speeds up to par (last year's par, I might add)

- As we've already learned, MobileMe servers and support were underdeveloped/underbudgeted. This was a great idea, but the consequence was to some extent expectable

- Let me get this straight - Apple manages to cram a larger battery and GPS into the iPhone and still manages to forget 32GB of flash? I'm sorry, but if they expect me to pay more for an all-in-one device (that's right, more than the original iPhone - false advertising in all its glory), I expect them to make me a device that's actually all-in-one.

Maybe I'm picky, but it seems to me that if Apple actually sells at or above 3rd quarter predictions, they really must be marketing to complete idiots.

Some of your rankles are down

1919

Some of your rankles are down to Apple's business policies: Keep them wanting more (and yea, they'll sell you a fix as a new product).

Hardware niggles can be almost ignored if the the product is getting market penetration, which it is. It's all about awareness and hearts & minds. It's easy to be sucked into the Die Hard Mac Fanclub because Apple do something brilliantly: They make everything look shiny. It might suck at some stuff, but it's bling, and it's getting more affordable with every generation.

Hi-Tech is a pretty poncy term anyway - wasn't it a brand of cheapo trainers years ago? All the other kids got Nike, but your mother bought you Hi-Tech and you were laughed at as the poor kid...? :)

iPhone is going to takeover because they've got a really...REALLY...nice SDK. And all the stuff it can't do now (like let you access the filesystem ffs), it will over time I'm sure.

Anyone who's developed for J2ME/Brew/Symbian and recently the iPhone will know what I'm talking about. To hell with a thousand SKUs...or at least, to hell with that way of working.

For me, foibles and all, Apple rule. And iPhone, sucky as it sounds, is the most Hi-Tech piece of kit in my office (and I have some nice stuff!).

Obviously you haven't been to

1516

Obviously you haven't been to a local Walmart in a while. We live in the country of 9 year-olds who have honed their "Impulse buy" skills to perfection.