Disruptive tech: Starbucks App proves iPhone will be iWallet

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We’ve waxed eloquent on this before, and Starbucks is in the vanguard in making this a reality - your iPhone will become your wallet. This video is proof.

Starbucks introduced new iPhone apps this week, one of which enables you to pay for your coffee using your Apple device. Sure, this is early days, and sure, the system’s only being tested in 16 locations in the US, but it is a step in the direction.

At the beginning of the video, the reporter is asked, “so, why pay for your coffee with your iPhone,” to which he responds, “because the iPhone is cool”. C’mon, there’s a better reason: you can protect your iPhone with a PIN access code, so if you lose it or it is stolen, a miscreant will have to figure out how to break that code...

Now, we know there’s ways to do this, but it will take any miscreant time. That’s precious time in which you can get to a computer (Mac or PC) in a local office, friend’s place or internet cafe, log onto your .Mac account and wipe the phone. You don’t need to wait for the bank to cancel your credit or payment card and propagate that information. You can kill fraud on your account faster on your own.

We know this is the tip of the iceberg, we know there’s been moves - for years - to nurture some kind of a cashless society. Ignoring the political meanings of that (someone somewhere profits in some way by you not carrying cash, think, for example, of the impact on grey market economies and taxation), but once systems like this become established on mobile platforms, that notion will become more possible.

Rest assured Apple’s already considering this idea. After all, it already holds the account details of 100 million iTunes customers, as Apple CEO Steve Jobs observed earlier this month.

Tie those accounts up to payment processing systems and 100 million people would feasibly be able to use their iPhone (or iPod touch) to pay for goods and services at any participating outlet.

And in case Apple doesn’t intend becoming a bank, there’s a hubbub of activity around the concept of bringing payment systems to the platform. Banks, retailers (such as Starbucks) and sundry development companies are attempting to pull together an elegant - and secure -system for such transactions.

Even Apple’s iFund partners are interested in this evolution. Representatives from the venture capital fund handling the $100 million iPhone developer ‘iFund’, Kleiner Perkins Caufield & Byers, took a look at yet another such solution, which is being developed by Billing Solutions last year.

Working in the other direction, various apps already exist which enable retailers to use their iPhone to take credit card payments.

 

Comments (19)

cool!!!!!!! can i use my itunes account to reload my Starbucks card

cool!!!!!!! can i use my itunes account to reload my Starbucks card

Not yet you can't - but you can see how easy it would be to make it possible, right?

Would be cool if this was not Starbucks-only. There should be a generic App for that and every shop should have such a barcode scanner, and when you pay using this App they just charge your credit card/bank account etc.

Cool App, though one I will never use.

$6.BUCKS!!
for two of the lousiest cups of coffee, Ouch!

Ehhh

Would be cool if you ordered drinks from the iphone while in line (and you could save your custom drinks) and it showed up to the barista what you ordered and upon receipt of the order it automatically charged you for that amount (wirelessly).

An elegant and secure system like japanese mobile phones have had for years? But at the same time japan is hardly a cashless society. In fact, it offers more convenience to pay bills and even your online orders at Amazon and the like in cash - at any convenience store.

Sweet, even longer waits at Starbucks. It looks like it takes longer that it would with cash or a credit card. And why have to use a scanner? Why not some sort of wireless payment. This blows.

Add lip gloss to that and it will hold everything my bag does.

Sorry to urinate over everyones bonfire but I fail to see how this will catch on. I am as much of a fan boy as anyone but what if you can't wipe your phone from a MobileMe account cos you ain't got one. And why would you not use a small piece of plastic in favour of whipping out your phone. Other than to show off and be a bit of a loser. Don't see the point. Cards are fine why replace them with something less secure and more expensive.

If it is not you cup of coffee you don't have to drink it.

BTW if it is convenient to use it will catch on and if not it is just spilled milk.

The SBB app (swiss railway) has this already. You can buy train tickets through the iPhone app. It works the same. A barcode is generated and the controll person (don't know the name) scans the barcode on the iPhone.

Yep. The front jeans pocket is the new back jeans pocket.

$6.99 for two cups of coffee? Ri-gosh-darn-diculous. oh, yeah, the app is pretty cool.

6.99 for two cups of coffee would be ridiculous... it's just that they didn't order two cups of coffee.

This is what Steve Jobs was talking about when he said that such apps will actually be a better user experience than using a web page to do the same thing.

I just recharged my Starbucks card last night in a couple minutes. Found my username and password in 1Password, then logged into Starbucks' website, they brought up my current card, I checked to see my payment information was correct (recently had my Debit card replaced by Wells Fargo because a bunch of numbers had been compromised) and voilá. My card was recharged. And I got the $5 credit for using the iPhone app to recharge a card.

Now, if only they started letting me use my phone at their local stores, I'd bee in caffeine heaven.

"Your submission has triggered the spam filter and will not be accepted."

What are you people smoking?

Good GOD, cool yes. Slowwwww. I can swipe a CC in two secs and would be frustrated standing behind this guy trying to get it to work.

Way to tip the barista.

Seriously, was there an option to add the tip? If not this app is going to seriously mess with the livelihood of the employees.