Total chaos mars UK iPhone launch

Fri, 07/11/2008 - 9:38am — Jonny Evans
3331

So - you've queued in line for hours, coped with chaos at Apple and O2 retail outlets as the iPhone sales systems fail. What else do you need to create the perfect customer experience?

Would you like iTunes to brick up your iPhone 3G when you get it home and try to activate it? Or, failing that, if you are simply attempting to upgrade an older phone with the new software, so you can play with those dozens of applications you downloaded from the App Store yesterday, perhaps you'd also like iTunes to delete everything on your iPhone and leave it unusable?

A little far-fetched? Not at all - it appears iTunes and O2 have managed to arrange one huge slap on the faces of iPhone customers all across the UK. As Macworld UK explains, "what is happening is that people's existing iPhone's are being bricked up as users attempt to install the software update. This is because part of the updating process demands iTunes activate the phone."

It appears the servers are unable to keep up with the demand for authorisations through iTunes, leaving many iPhone owners - new and old - facing a bricked, dead and erased mobile device. Though you can make emergency calls on it.

Those who have been able to contact tech support are being asked to remain patient, with O2 saying it has been overwhelmed. "Engineers are looking into it," apparently.

The result is an iPhone stuck in limbo. It’s got the new software on board, but without being activated by Apple’s servers, it’ll only make emergency calls.

This is not a good thing for Apple or for O2 in the highly advanced UK mobile market. We think the people from Nokia, RIM and Palm will be laughing right now.

We hope to use one of our two Apple mobiles some time this weekend. If you are trying to call us, send us an email - our phone is out of action. The UK launch has been a shambles - sure, there has been unprecedented demand, but there's a point at which companies of the stature of Apple or O2 should stand up and make some kind of explanation for these numerous SNAFU's, rather than demanding their customers exercise the tolerance of the Buddha himself.

 

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Comments

UK iPhone release

2019

A typical UK launch, we can do nothing right in the UK, and this just proves the point. Apple and O2 have had long enough to sort this out, it's hardly a new partnership, they knew demand would be high. I just want them to sort it out quickly.

Its got nothing to do with

1424

Its got nothing to do with the UK, its everything to do with what Apple's greed company & O2 a crappy spanish mobile phone company. They were so busy filling their pockets they tripped over each other. lol.

Over here in The Netherlands

2323

Over here in The Netherlands the system for activate a contract was totally out of order!!
From 9.30 AM till 9.37 AM it was online, after that stores could make a new contract for the iPhone.

I have waiting till 5 PM before I finally had a iPhone with a T-Mobile iContract.

o2 and Apple should both be

2219

o2 and Apple should both be blamed, i've been anticipating this upgrade for my Ipod touch for months the new applications available should create a much better experience.
But every time i try, a repeated error appears saying that itunes store is unavailable and sometimes that 1.1.4 is the current version?
can't someone fix this!

AAARghh! I'm in California,

2624

AAARghh! I'm in California, just updated my first Gen Iphone to 2.0 and now I have a total brick with no service support available. I'll never update on the first day again. DO NOT DO THE 2.0 UPDATE!!!!!! You'll have a brick until Apple decides to fix the problem..

TOTALLY!!!! I am bricked in

2322

TOTALLY!!!! I am bricked in Miami :( WAIT TO UPGRADE TO 2.0!!!!

Could organise a piss up.....

2318

At least some of you managed to buy a new iPhone. I drove 30 miles and waited from 0630 for a store to open at 0802 and still be able to get to work. Turns out that despite knowing the store in Chippenham wouldn't open until 0900 the manager/O2 didn't bother to change the info on the website. Just left me tired, disappointed and with a hole in the pocket in petrol money.

Same Stories Across the Pond

2120

Both my iPhones are now unusable. Speaking to my friend in NYC it seems that he is having exactly the same problem! I suppose it is nice to know that the UK isn't in the boat on its own.

I might move to NZ…

Yep my iPhone is dead as well

2719

I cannot believe that Apple and 02 didn't see the demand coming, they drop the price down to £99 and even free on some contracts and they offer a free update for existing iPhones and they open the app store a day early getting everyone excited about it, and then they give me and 1000s of others a paperweight, albeit a very pretty one. I upgraded my 2G iPhone at around 3pm and it is still not up and running.

DO NOT UPGRADE YOUR IPOD TOUCH OR 2G IPHONE!

until this all gets sorted out.

Just wait

2616

The fiasco that was the "O2 on-line pre-sale" , coupled with the lack of timely information from O2 about what was going on , made me decide to wait 'till the autumn to get an iPhone. I suggest others do the same, or perhaps even wait until they can buy an iPhone that isn't tethered to a single network provider.

And what about the white iPhone? Any proper communication from either O2 or Apple about what's happening with that in the UK?

 There are white ones in

2180

 There are white ones in Apple Stores in the UK, it seems. Though why you would escapes me, but that's just aesthetic, rather than any philosophical difference..

Ummm...why do you need to

2322

Ummm...why do you need to have this today? I always wait a few weeks at least for any new technology and almost never have problems.

Anyone want an iPhone 3G 8GB??

2120

I went through the painfull process of ordering online a 16GB 3G on Monday. At the end of the ordering process I was duly informed; "Congratulations on your purchase of a 8GB 3G iPhone...".

EIGHT GB!!! What the f**k happened to the other 8GB???

I called up the Carphone Warehouse to get them to change it to a 16GB, however they said they didn't have any, and didn't know when the next shipment would arrive. I cancelled the order, thinking 'It's OK, I'll wait a few weeks/months'.

...today a bloody 8GB was delivered. Typical!

Ho de hum

If you look at all these post

2122

If you look at all these post and also every rumour mill on the web you see that is is not an o2/ apple thing at all! i imagine not one of the people in the stores today were happy about the events and i can imagine even more the groans in London and Cupertino. The evidence was in the sweat pouring down my sales persons face as he attempted to contact the server at eight this morning (i was second in line).

I reckon next year, despite being a bit of a bitch and all; a staggered launch would be welcome. release in a country when you have enough stock to match interest and enough time to get it right. This release feels rushed and i am a little disappointed for apple as you can clearly see they were going for the grand release and instead have just peed of 24 nations.

Good job to all the people who pulled out pen and paper within seconds and fired up the old, but obviously not yet redundant photocopier. Now just get on with activating the devices this weekend. I REALLY hope they don't pull the usual british stunt of no work on a sunday - this, i think, merits a sin or two.

Hats off to Apple!

2021

And you rubes wonder why Apple doesn't get more play in the enterprise space with debacles like this? Enjoy your $299 paperweights, suckers!!!!!!!!!

I know it's all fixed now,

2524

I know it's all fixed now, but two cents are worth it here.

Apple has done a simultaneous launch in 22 countries of the worlds most desired gadget of 2008. And the activation process was pear shaped when you TOOK IT HOME to plug it into iTunes.

Please explain to me at what point O2 is at fault here? We've provided you with the product on one of the worlds better tariffs (We include data and wi-fi in the tariff) on the day of launch if stock allowed.
But when you took it home Apple couldn't keep up with hundreds of thousands of upgrades and activations (And let's be honest, who would be able to keep up?) things went wrong. For a bit.

And the complaints about us being British and getting all this wrong. The only thing British about all this is you STILL bloody complaining despite a quite smooth launch on an amazing piece of tech.

And now I can breathe.

your gateway went down. i was

2221

your gateway went down. i was a customer in the london store and the reason why i could not get a phone was your messed up system.

talk to your colleagues, mate. this particular problem is on your side.

O2 are to blame

2517

I ordered my iPhone on Monday at 8.20 - I have a order number. Since Monday O2 have had my money - yet I don't have an iPhone and O2 haven't contacted me to explain the delay. Despite this somehow O2 had enough stock to sell the phone over the counter. How is that good customer service or even acceptable?

well, before everyone starts

2023

well, before everyone starts either cursing apple or hating on them more (simply because they'd feel stupid to how loyal they are to Microsoft), on one side, Apple did release the iPhone in 21 different countries in ONE day- that's quite a feat, and snafu's are expected. In a way, I wish they hadn't relased everything in one day- You've got the 6 million users who already have iPhones adding to the millions of people who bought iPhones today all clamoring for the same servers, which wouldn't make sense to simply add tons of extra servers for one day.

If I were apple, I would have released the iPhone 2.0 software several days ahead, and even had the world-wide roll-out happen over a week, if not severa days. Having everything hit the fan at once, well, the inevitable happened.

-)

2521

haha all this trouble for a phone. thanks, I keep my 2 year old nokia. oh sorry I just checked, it's 3 years old...vintage!!!!