Changewave produces latest iPhone vs. Blackberry data

Quincy Pince-Nez
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December 23, 2008
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Changewave continues the glut of iPhone data with this month's installment from their user surveys.  Check the pretty tables below:

Don't forget about the 27% of other category which is down from 29% in Sept. and June.

 

 

Uh oh, this doesn't bode well for future quarter of iPhone sales

But alas, where it really counts - in customer satisfaction, the iPhone really destroys the Storm.  Which really isn't news at all.

From Changewave:

Bottom Line

The smart phone market is now dominated by two companies - Apple and Research In Motion. According to our survey results, the Apple iPhone trails the RIM BlackBerry in terms of current market share - but the iPhone has experienced strong growth since its inception and explosive growth since the release of the 3G model in July 2008.

Going forward, RIM is showing a surge in momentum due to its slew of new product launches - and appears capable of giving Apple a strong challenge in 2009. But the real test in a cutthroat market is how satisfied consumers actually are with their new models.

In this survey, we found the BlackBerry Storm's satisfaction rating to be middle-of-the-road - lagging behind the average rating for other RIM BlackBerry models. It's not that the BlackBerry Storm is a bad phone. It's just that the initial launch has glitches which have resulted in a mediocre satisfaction rating.

Competitive pressures may have caused the Storm to be launched before it was quite ready for primetime. But if RIM can rapidly fix its initial glitches and bugs, the survey shows that this new offering - along with RIM's other recently released models - will provide accelerated momentum for RIM in 2009.

Comments (4)

dstrauss (not verified) | December 23, 2008 - 9:21am

Looks to me like Palm (and I'd bet WinMobile) is taking it in the shorts from iPhone, not Blackberry.

nyebo (not verified) | December 23, 2008 - 12:07pm

I suspect that most blackberry storm buyers are 2nd time blackberry owners so they're expectations have already been set by having blackberries in the past. Consequently, they are going to be much more critical of changes in the user interface, GUI, layout, etc. The Apple iPhone is a new product so we're dealing with people's non-existing expectations vis a vis the products. The data would be much more interesting if we were comparing Blackberry users who'd never tried the product in the past.

Mad-elph (not verified) | December 23, 2008 - 2:10pm

How can you argue this if you have not basis to think it.

Contrary to your assumption, people do want BBs and will buy them, they had one of their biggest quarters this last one and added more than 2 million new users, thats not bad.

They sold the same number as iphone so don't make iphone out as the best thing since sliced bread.

The BB is a wonderful unit, I haven't used to Storm myself, but its not their only offering, remember they came out with 4 new products this year, so user trade up, but it is still money in RIM pocket, Jim could probably buy that hockey team now.

Benjamin Dobson | December 24, 2008 - 7:48am

I think he was arguing against the iPhone...