Truth in Advertising: Apple now states the obvious

Seth Weintraub
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January 28, 2009
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Perhaps in response to the outcry in Britian over the "speed" of the iPhone 3G commercials, Apple has decided to play it safe. New iPhone Ads contain a millisecond of "Sequences shortened. Apps from the Apps store".  Yes, it is a slow news week.

Comments (10)

9to5Mac Noob (not verified) | January 28, 2009 - 5:10pm

At least not in Canada. Noticed the disclaimer on TV Ads that aired around Christmas

9to5Mac Noob (not verified) | January 28, 2009 - 6:01pm

this is from a while before christmas (i'm in CA)

Justin (not verified) | January 28, 2009 - 6:47pm

I saw this a while back, shortly after the first reports of the issues with the UK.

powers | January 28, 2009 - 6:53pm

than some hair brained halucigen induced fluff from macenstein. 

9to5Mac Noob (not verified) | January 28, 2009 - 7:27pm

This was sooooo last year. Now you are reporting it!!! This first appeared in November or October of last year. http://forums.macrumors.com/showthread.php?t=599309

9to5Mac Noob (not verified) | January 28, 2009 - 7:38pm

...it would seem obvious to me that the speed is just not possible, even for a desktop! I mean, it's timed to the music and meant to convey a different point, that you can have lots of diverse apps, not that they are fast.

What is truly interesting to me is that every other cellphone advertisement has a disclaimer stating that the screen image is SIMULATED. The Bold, the Storm, the Instinct, the G1, the Whatever. All, except the iPhone, which if you've held and seen the iPhone, you can vouch that the screen is just that bright and amazing. No simulation necessary.

9to5Mac Noob (not verified) | January 28, 2009 - 8:14pm

it takes far more than 4 seconds to get a call from the alarm company at least with the first false alarm we had with ADT that took about four minuets. i haven't ever seen anything on there commercials as the phone rings that says sequence shortened so i dont see why everyone is making a big deal about an app on a phone

Daniel (not verified) | January 28, 2009 - 11:59pm

It had similar disclaimer in Ireland since ads has been released (presenting any downloads or purchases from iTunes store).

9to5Mac Noob (not verified) | January 29, 2009 - 12:24am

That is one terribly aliased red arrow.

9to5Mac Noob (not verified) | January 29, 2009 - 3:50am

already seen this on the original iPhone ads here in Australia.