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Official: iPhone app investment gold-rush beginsThu, 05/29/2008 - 11:43 — Andy Space
Founded in April by Greg Yardley and Jesse Rohland, the company today introduced its first product. Aimed at iPhone application developers, Pinch Analytics is a free hosted analytics service that lets iPhone developers track how their applications are used. Developers must integrate the software within their iPhone SDK application, once it is it will track handy statistics such as the number of unique, active users, the length of time your application is being used, and if enabled, the geographic location of your users. The software should help developers understand how many people actually use their applications. “We’re ridiculously pleased to get this out to developers, so we can see how it performs on a wide variety of applications. If you’re building something with the SDK, check us out - we’d love your feedback. We’re already working on our next iteration of Pinch Analytics and our additional products for iPhone apps, and getting ready for WWDC in early June,” the company said. Pinch Media wouldn’t exist without the revolutionary nature of the iPhone and its software development kit - for the first time, mobile is moving unambiguously from a medium that does less than the desktop to one that does more, with the iPhone leading and forcing change throughout the entire market. “We’ll be discussing the implications of the iPhone and its SDK here in much more detail in the weeks ahead,” they explained.
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So, was it founded in April?
The article says, "Founded in April by Greg Yardley and Jesse Rohland in April..."
So... both guys founded it in the same month? ;o)
more haste...
...less speed, more haste, less speed.
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why location tracking?
I can understand wanting to know the number of users but why location tracking? Its bad enought they know your general location using an ip address but to know your exact location is kind of scary!
Thieves could make a popular app as a Trojan horse that is actually being used to track your location at every minute. I don't like the sound of that!
Well, I can't answer to
Well, I can't answer to the why's. I should imagine it will be useful to those targeted marketing/demographic types, and could be useful in non-sinister ways - but surely it does mean many of us will switch off the location sharing feature on future iPhones, you know?
There is only TWO ways they
There is only TWO ways they can use the information. Any act of "using the information" would either be:
1) To their benefit, or
2) not to their benefit.
Which one is non-sinister, and which do you think they'll pick?
(And remember: Even if they pick #2, it doesn't mean it will be to YOUR benefit. It could be to the benefit of a third party.)
All aboard!
Get on board! The gravy train is about to leave the station.
Is there any information
Is there any information whether the description of an app has to contain information about the inclusion of this feature? actually I don't really want my position to be revealed to any developer of some handy app, and I definitely don't want to pay for revealing my gps-data.
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