China Unicom starts gaining steam, now up to 300,000 iPhones sold
According to Dan Butterfield at iPhonAsia, China Unicom has passed the 300,000 mark on iPhones in China. The milestone is notable because just three weeks ago, Unicom had only sold 100,000 and that mark was reached in 40 days. Even that was a significant increase over its dismal start on the mainland.
So why the sudden increase in iPhone purchases in China? Unicom has put on a roadshow:
The 46-city tour kicked off in Beijing earlier this week and is designed to educate prospective buyers. China Unicom is renting out conference centers and they have trained up staff to deliver interactive demos of many fun and practical uses of iPhone. There will be six live presentation sessions covering different iPhone features/functions. One of the objectives of the roadshow campaign is to raise awareness of how much can be done via an iPhone and its virtually unlimited number of apps
The news that China Unicom is starting to pick up customers at a good clip is certainly refreshing for Apple, as they've had very high hopes for the country of 1.3 Billion. Sales should also see an increase when Apple introduces Wifi-enabled models sometime in 2010.
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Comments (2)
Hi,
I had heard while Apple waited to introduce the iPhone into the Chinese market, Chinese gray market vendors have filled in the gap with cheaper iPhone-like devices. So now, the locals see no need to rush out and buy the real thing.
China Unicom, the sole carrier for the iPhone out east, has been putting on a good face about their underwhelming sales. Before you get too excited, keep in mind that according to their technology division , iPhone currently constitutes 4% of China Unicom’s handset acquisitions, while Windows Mobile commands 8% and Symbian 16%. The lack of Wi-Fi certainly stunts potential for the iPhone in China, especially when thusly-enabled handsets are available in Hong Kong
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