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Apple not yet green enough - Greenpeace
It's not all bad news for Apple - the company is one of the two best firms in terms of energy efficiency in its products, with all of them meeting and, in many cases, exceeding Energy Star requirements. However, Apple missed a big chance to advance its score by not improving the environmental performance of the new version of the iPhone, Greenpeace notes.
The latest Greenpeace Guide to Greener Electronics rates company performance on a range of categories, but this eighth edition introduces expanded and tougher criteria on toxic chemicals, electronic waste and new criteria on climate change. It ranks the top market leaders of the mobile phone, computer, TV and games console markets according to their policies and practices on toxic chemicals and take-back schems and more. Companies are scored on disclosure of their greenhouse gas emissions, commitment for absolute cuts in their own emissions and support for the mandatory global emissions reductions that are needed to tackle climate change. On energy efficiency, a selection of each company’s product range is assessed to see how far they exceed the current de-facto global standard, Energy Star. The overall percentage of renewable energy in a companies total energy use is also assessed. Apple took eleventh place, scoring 4.1 points, mainly due to putting products on the market whose key components are free of brominated flame retardants (BFRs) and PVC vinyl plastic. "For example, all new models of iMac and the MacBook Air have bromine-free casings and printed circuit board laminates as well as PVC-free internal cables. Millions of iPods now have bromine-free enclosures and printed circuit board laminates. The MacBook Air also has mercury free LCD display with arsenic-free glass. MacBook Pros come with mercury-free LED backlit displays," Greenpeace explains. "Apple scores poorly on most e-waste criteria, except for reporting a recycling rate in 2006 of 9.5 per cent as a percentage of sales seven years ago. It does only slightly better on energy criteria, failing to score on all criteria except energy efficiency of products, where it scores top marks (doubled) for all desktops computers, portable PCs and displays complying with Energy Star 4.0 and their iPod and iPhone power adapters not only exceeding the Energy Star standard, but already meeting California's stricter efficiency regulations that take effect 1 July 2008." ![]()
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Comments
So that girl found one Apple keyboard out of how many?
I like that picture. A single Apple keyboard being shamelessly displayed on a backdrop of a few hundred generic PC keyboards.
Apple's stay in-use longer. Apple's maintain a higher resale value. Both of those factors keep Apple products out of landfills longer.
Where's Greenpeace's press releases about the PC waste?
Quite frankly, Greenpeace can
Quite frankly, Greenpeace can kiss my ass. They has already admitted to specifically targeting Apple because it gets them more attention.
Come on Greenpeace. I'm in my
Come on Greenpeace. I'm in my office now looking at probably a dozen electronic devices that would surprise me if they met any of Greepeaces's standards. Give Apple a break. Why are they always targeting Apple for not meeting ALL of Greenpeaces's standards when I bet most companies don't met ANY?
And what's up with the
And what's up with the CAPTCHA crap? I have to punch it in at least 3-4 times before I "get it"?
you can thank your friendly
you can thank your friendly Chinese (By IP) spambot for that. Sorry, they can read the easy Captchas.
I kind of
expected people to miss the point. Read the report, thin about the matters at hand, and recognise that Apple, like all electronic device manufacturers, needs to keep making positive steps toward this, as the consequences of failing too are not worth accepting.
We have been enduring too much spam recently, so have had to make a compromise on extending CAPTCHA. We're sorry about that, but we had to do something.
Nice Pink Keyboard? When did
Nice Pink Keyboard? When did Apple sell these? I want one! Does anyone know how I can get the number of the poor homeless girl rummaging through th piles of keyboards?
Looks like she pulled this
Looks like she pulled this out of the landfill because it looked appealing to her and she wants to take it home. This keyboard will now become a tray for displaying her Hello Kitty collection. :)
This proves the point that Apple is way ahead of everyone else at being GREEN because "what Apple product goes into a landfill, doesn't always stay in a landfill".
i was about to say something
i was about to say something similar. its probably the only keyboard that still works there....
hey.!!! don't you think that
hey.!!! don't you think that keyboard is too clean and shiny to be in the dump?
This iMac keyboard once
This iMac keyboard once belonged to Bill Gates during the Y2K scare. He had it as a back up in case his PC turned against him on 1/1/01. He quickly disposed of it and the iMac after finding out Y2K was OK. :)
Sorry, I meant 1/1/00. I
Sorry, I meant 1/1/00. I guess being a Mac dude I never had to worry about that stupid Y2K crap affecting my personal computer. LOL!
Question of the Day: "Did Juice Newton drink apple juice or ever own a Newton?"
For all we know
That is a computer recycling center that girl is standing in front of. In fact it would have to be a computer recycling center to have a pile of nothing but keyboards.
blah
green everything can kiss my ass ... Nintendo is on the bottom of that list, simply because they dont bend over to answer greenpeace's questions, and they operate in secrecy ... they've done nothing wrong to be on the the bottom of that list other than not cooperate - and thats their right! Apple is subjected to the same crap.
the whole green-thing is a good thought, but its a fricken money maker more than anything else ... wake up people.
Since you're so angry about
Since you're so angry about Green... will you settle for Chartreuse?
And what about useful life as a measure of greenness!!!
That keyboard is over 9 years old! Greenpeace needs to give apple credit for making computers and the Mac OS a solution that provides a much longer than average (based on my anecdotal evidence) useful life than the average other PC environments, and with less repairs/necessary upgrades to remain functional. My RubyiMac is running OSX 10.4.11 and will continue to give some more useful years of life before it needs to be recycled via scrap. I wonder how many 9 year old wintel machines are still in productive use?
Actually I have a PC thats
Actually I have a PC thats getting on for eleven years old. It runs Win95 and I think DOS 6.something, and I use it for playing all my old DOS-based games like Doom, Dark Forces, Duke Nukem (remember that?) and the original Red Alert.
And that is the ONLY reason it exists. To play all my childhood games that my PowerMac 6200 couldn't run. And 800x600 resolution on a 19" monitor is rather sad... but I don't mind because when the PC was new it was still 800x600 on a 21" CRT monitor... man that thing weighed more than an entire boat full of Greenpeace protesters.
Now I'm all for Green, really I am, but Greenpeace has GOT to realise that Apple is NOT the only computer company in the world (mores the pity).
F*ck Greenpeace
This all so much b.s. We could no sooner destroy the planet than sprout gills and breathe underwater. Now i'm not saying that I'm for rampant pollution, but this is just out of control hippie crap.
Wait a moment! Greenpeace
Wait a moment!
Greenpeace employs children to dig in dumpsites, putting them in risk of catching who knows how many diseases and keeping them out of school where they should be?
Let's torch all Greenpeace offices!