how bout we "buy" a two-year .mac subscription for every customer who buys a new iphone, touch, or mac. This would not only propel explosive growth in Apple's own on-line presence (which MSFT seems to think is worth $46 billion), but also sell more gizmos at huge profits. I'd have to buy at least 1 every 2 years! They should also spend money to fortify the service itself so that all the phones can access all the info we've moved from the desktop into .mac. etc etc