Submitted by jmmx (not verified) on Sun, 12/23/2007 - 09:42.
Stated:
"Apple is very, very, careful about any kind of predictions. They also have years of experience at exactly this sort of device creation, marketing and sales of of said device(s), and know this market better than anyone. "
While Apple is incredibly good at the device design and creation, iPhone was still a risky move into unknown territory. Jobs & Co, could have had no certainty on the market acceptance - only hopes.
My guess is that the 10 million for 2008 was towards the low end of what they would consider a successful product launch - a figure they felt quite confident that they could make. Remember, at launch, they did not even have European carriers signed up (as far as we can tell.) My guess is that they would really like to see 15-20 million sold in the year, depending on the ability to get off in other markets.
Stated: "Apple is very,
Stated:
"Apple is very, very, careful about any kind of predictions. They also have years of experience at exactly this sort of device creation, marketing and sales of of said device(s), and know this market better than anyone. "
While Apple is incredibly good at the device design and creation, iPhone was still a risky move into unknown territory. Jobs & Co, could have had no certainty on the market acceptance - only hopes.
My guess is that the 10 million for 2008 was towards the low end of what they would consider a successful product launch - a figure they felt quite confident that they could make. Remember, at launch, they did not even have European carriers signed up (as far as we can tell.) My guess is that they would really like to see 15-20 million sold in the year, depending on the ability to get off in other markets.
IMHO
- jmmx, Portland Oregon