living in Asia, and seeing how the market is developing at this end; I imagine that the only way Apple can get that 10% increase, is if it takes Europe and Asia pretty seriously starting right now.
Mac's are (for all their brilliance) still pretty low awareness in large parts of Asia, for example, and there's about 3 billion people in Asia, or say, on average, 750 million families, of which maybe a third will look for a new computer or the like over the next two years. Apple needs to be able to reach the ones who can afford to buy Macs from this set, but I don't think they're doing that so far.
living in Asia, and seeing
living in Asia, and seeing how the market is developing at this end; I imagine that the only way Apple can get that 10% increase, is if it takes Europe and Asia pretty seriously starting right now.
Mac's are (for all their brilliance) still pretty low awareness in large parts of Asia, for example, and there's about 3 billion people in Asia, or say, on average, 750 million families, of which maybe a third will look for a new computer or the like over the next two years. Apple needs to be able to reach the ones who can afford to buy Macs from this set, but I don't think they're doing that so far.