Submitted by Scott (not verified) on Tue, 10/23/2007 - 21:41.
Whether people are likely to buy a product does not really correlate with its competitive pricing, but rather with its perceived value. I would not really call Mac computer pricing "competitive" considering its competitors sell similar-spec'd systems for 50-75% of the price. But people believe that Mac computers have a high value and are willing to pay a premium as a result.
Whether people are likely to
Whether people are likely to buy a product does not really correlate with its competitive pricing, but rather with its perceived value. I would not really call Mac computer pricing "competitive" considering its competitors sell similar-spec'd systems for 50-75% of the price. But people believe that Mac computers have a high value and are willing to pay a premium as a result.