See the queue for the Boston Apple store

Jonny Evans
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May 16, 2008
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OK. Apple opened its largest retail store in the US in Boston this week - we’ve just come across this video clip of the crowd gathered for the store opening.

As the Apple press release detailing the opening of the store on Boston’s Bolyston Street explains: “The Apple Store Boylston Street is Apple’s largest store in the US with two floors of Macs, iPhones and iPods for customers to experience hands-on, as well as a top floor dedicated to innovative services including the Genius Bar and personal training through Apple’s popular One to One program.”

The company is also offering free, in-depth training on Apple’s industry-leading pro applications including Final Cut Pro. The store’s staffed by 165 people.

The Apple Store Boylston Street is located at 815 Boylston Street, convenient to the Prudential Center and Copley Square, the Berklee School of Music and Fenway Park. It joins eight existing Apple retail stores in Massachusetts including popular stores in Cambridge, Chestnut Hill, Burlington and Hingham.

 

Comments (9)

9to5Mac Noob (not verified) | May 16, 2008 - 4:54am

This kind of fanatical devotion is not found for any other company. It's refreshing to see that after all the stores they have a new one still draws crowds like this.

9to5Mac Noob (not verified) | May 16, 2008 - 5:01am

I'm on a business trip in Boston all this week, so I went down there last night with my work colleague to check it out. The line was quite long when I got down there, but the crowd was very well mannered. The beautiful evening weather certainly helped grow the crowd. They were letting people into the store in "packs", and then once people left the store, they'd let in another pack of people. There were thousands of people. They must of had 100 employees in the store.

The store is pretty awesome - much better than any mall-based Apple store that I've been in. I can imagine that most retailers fantasize about having such a space. The 3rd floor space, in particular, is beautiful yet secluded. It makes all the other Apple stores look 2nd rate.

There is no doubt that the several dozen restaurants within 1000 feet of the Apple store loved the crowds - there were people all over the place, and every restaurant we went to was packed full, inside and out. We ended up eating at our hotel restaurant - not our first choice.

Dave (not verified) | May 16, 2008 - 5:08am

Check the Apple Store Tokyo Line...

http://www.youtube.com/watch?v=7e2fBCeDONc

What's Boston? :/

9to5Mac Noob (not verified) | May 16, 2008 - 2:51pm

Check the Apple Store Tokyo Line...
What's Boston? :/

It's where Isoroku Yamamoto went to college.

9to5Mac Noob (not verified) | May 16, 2008 - 6:59am

Useless.

Holy S*** Batman !!! (not verified) | May 16, 2008 - 7:09am

Hey, I've been known to walk into an Apple store or two in my life, but to idea that thousands of people are lined up waiting to enter a store, designed to part them from their money, is beyond me.

And I am willing to bet that a building full of beautiful porn-stars offering free oral favors would have had a shorter line.

Apple may well be the god of merchandising and viral marketing.

9to5Mac Noob (not verified) | May 16, 2008 - 7:33am

I've been known to walk into an Apple store or two in my life, but to idea that thousands of people are lined up waiting to enter a store, designed to part them from their money, is beyond me.



I think it was the free gifts that they were giving away that attracted many in the crowd.



Oh, and this is America, the land where credit card debt averages over $9000 per person.

9to5Mac Noob (not verified) | May 16, 2008 - 8:44am

yeah ... I'll just go tomorrow, thanks.

9to5Mac Noob (not verified) | May 16, 2008 - 10:20pm

I'm in that video. @1:46. Weird to see myself pop up on this blog that i read regularly.

As for the store. Its cool. Nicely designed, but no big deal. They gave out green t-shirts to match the "big green monster" and red (ipod) socks.