Apple's plans iPhone diversity for June
Apple’s iPhone plans continue to leak, or so it seems as the pre-June rumour mill continues to drive through the gears - now a new report claims we’re going to see not one, not two but three different models of the device.
These reports confirm our earlier “Apple plots iPhone diversity roadmap” story, which claimed Apple plans to diversify its iPhone product range in order to widen its reach in the mobile phone market.
The latest leak comes from the Taiwan Economic News, which claims three models of the iPhone may appear. The first will be a smaller, lighter handset with a plastic rather than aluminium magnesium case.
This device will weigh just 110-120g, less than the 135g weight of the current model. It will also offer a 2.8-inch screen, rather than the 3.5-inch screen currently offered on the iPhone.
The smaller model won’t offer 3G support. Instead, Apple intends selling a higher-specified iPhone equipped with such support. This handset will also offer GPS and will have a larger case, presumably more or less the same dimensions as the existing handset.
Finally, Apple plans to maintain its current generation iPhone as a third middle option.
“Components suppliers in Asia pointed out that Apple has asked them to ready materials for the new phones by the end of next month. They are asked to deliver components enough for 300,000 phones in the initial stage and components enough for three million phones in June,” reports the Taiwan Economic News.
Multiple rumours meanwhile suggest Apple will also mark June’s introduction of the new generation iPhones - and the next version of the software that runs all iPhones - with a widespread launch of the device to multiple companies, perhaps on a carrier-agnostic sales model.
Australia, South America, Canada, India, Russia, many European states, Korea and more all seem set to see the product launch, perhaps as part of an overweaning push to help Apple secure the level of sales it requires in order to meet its ten million sales target by the end of the financial year.
UPDATE TO ADD: That Apple will diversify its iPhone range isn't really the question, at present the discussion should focus on when. The analysts at Piper Jaffray this morning also observed Apple to be likely to diversify the range in a note to clients (as reported by Apple Insider): "We continue to expect Apple to offer a family of iPhones (2-3 separate models) in the first half of 2009, including lower priced ($200-$300) models. Just as the company slowly diversified the iPod lineup and entered lower price points with every new version of the iPod, we expect Apple to launch new models of the iPhone at lower price points in CY09. This expectation, along with the expectation for lower price points, and world wide availability of the phone, is critical to our CY09 iPhone estimate of 45m units," the analysts explained.
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Comments (11)
Jobs knows how to give the people what they want and what they want right now is the iPhone. Let the iPhones flow like water!
Why wouldn't they want to have more than one model of the iPhone? They created different sizes and models of Ipods and they have become a huge hit. Maybe they are going to try it out. I think the smaller iPhones are going to be a big hit even though they most likely wont be able to do as much as the bigger models. people ive talked to have told me that they would have gotten an iPhone if it was smaller. But i dont work for apple nor is it a fact that they are going to do this. We will have to wait and see.
I can't imagine that they're going to release different iphone models! There's been a lot of development around iphone specific versions of websites. A phone with a smaller screen would ruin those efforts. The carrier-agnostic sales model is almost certainly the way things are going though!
The current iPhone weights 135g (which you could easily find out by looking at Apple's homepage), so this sentence is simply wrong: "This device will weigh just 110-120g, 38g less than the current model."
Why do all sites copy the same "rumors" without doing at least a minimum of investigation? This whole article from Taiwan Economic News is just stupid.
when weighing in on weighing unannounced product weights, weigh the value of specifics
but maybe its 38 grams less then the new thicker 3G iPhone and they are just comparing it to the wrong one?
So wait a minute...... are they going to announce them all at WWDC and then say that the 3G will be available in 6 weeks the current model will be upgraded immediately (because if they dont no current iphones will be sold at all) and the mini in the first half of January..... PLEASE RESPOND!!!!
who knows? We hear things. Things change. The decision might not have been made yet
PLEASE RESPOND!!!!!!!!!
Interesting....but I think having the basic one that is out now would be completely idiotic. Sure, the "iPhone nano" is one heck of an outstanding idea, but having a more costly iPhone, just to have 3G and a better battery than the original, would create an uproar among Apple's consumers. What if your a non-business kind of person, like teenagers, and just want 3G for faster networking to go on like social sites like Facebook or MySpace? Apple should make the wise decision and add all the business stuff to the regular iPhone in the 2.0 software upgrade, and of course, 3G! So, NO "PRO" iPHONE!
I doubt very seriously that Apple will introduce a 3G that is comparable to the 2.5G version. What you will probably have to choose is either a faster internet speed or a larger capacity phone since the 3G battery will eat up space in the new phone. Thats how they will prevent an uproar. Once people flee towards the faster iPhone, your 2.5G will seem a lot faster.