Apple slashes Apple TV prices, abandons 40GB model

Jonny Evans
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September 14, 2009
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We were curious, now we’re convinced Apple has some big, big plans for Apple TV - the company this morning dumped the 40GB model of the product and slashed the cost of the 160GB version of its TV set-top box. (or it might just be component price drops)

The company has slashed prices on the product, too. The US Apple Store now offers the 160GB model at $229 - that’s $100 less than it cost yesterday, and follows Amazon’s move to slash prices on the product, as we reported last week.

This price discount follows hot on the heels of revelations the company’s new iTunes LP/Extras format supports the resolution output by the Apple TV so closely we’re becoming convinced at some future plan for the product.

The news also follows another recent revelation that new Apple TV SKUs were being reported among resellers - could the new SKU simply refer to Apple’s plan to cut the range down to one - cheaper - model?

Meanwhile, games industry chiefs seem moderately convinced Apple will extend its success in mobile gaming to a raft of differing products at some point, potentially including its touch sensitive tablet, which has been long-speculated at at this point.

Via: MacRumors

Comments (11)

Olly (not verified) | September 14, 2009 - 3:38am

Could Apple hold a Media centred Event? With news on the Apple TV, Apple Tablet and (fingers crossed) iPod Touch + Camera, sounds fairly likely at the mintue

9to5Mac Noob (not verified) | September 14, 2009 - 5:05am

A media centred event is possible. I think that the updated iPod Touch will come early next year though. SJ said during the recent keynote that what they presented was their line up for the Holiday season.

I suspect that this is just due to the price of 160GB drives dropping and lack of availability of 40GB drives more than anything else.

I'm predicting March 2010 will have a substantial AppleTV/Tablet event perhaps paired with an iPhone 4.0 OS preview.

M.

Hearing Aids (not verified) | September 14, 2009 - 7:07am

A cheaper 160GB Apple TV box? That sounds great.

9to5Mac Noob (not verified) | September 14, 2009 - 7:29am

but not in the UK. Shame. I'd have bought a160GB one for £195, but not £263

LD (not verified) | September 14, 2009 - 7:30am

The refurb models are more expensive than the new models.

A 40GB refurb is running $199 at the Apple Store. While a 160GB is $299. New is $229.

9to5Mac Noob (not verified) | September 14, 2009 - 7:40am

Im hoping that the ATV will have a built in cable box with tivo like features. *** one can dream atleast

im alos hoping that apple doesnt try to make it a gaming system

Zaster (not verified) | September 14, 2009 - 8:12am

the next generation cable card, the Tru2way, is a cable box on a card- if Apple included that it would go a long way to integrating it into the media center

9to5Mac Noob (not verified) | September 14, 2009 - 9:22am

If Apple included it *and* the content providers supported it.

9to5Mac Noob (not verified) | September 14, 2009 - 11:09am

http://store.apple.com/it/browse/home/shop_ipod/family/apple_tv?mco=Nzk2...

9to5Mac Noob (not verified) | September 14, 2009 - 11:11am

well check, apple TV on apple.it store :)

9to5Mac Noob (not verified) | September 15, 2009 - 9:46am

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