Video of Apple's 67th-Broadway UWS Store (Updated: Press Briefing with Ron Johnson)
We know some might be sick of hearing about this particular store, but it is a sight to behold - especially in this Lincoln Center neighborhood. Apple has issued a Press release. Juicey bits:
Set beneath a breathtaking all-glass arched roof, the street level of the Apple Store® Upper West Side offers more Macs, iPods and iPhones than any store in the world for an incredible hands-on experience. The lower level features the largest area ever created by Apple for personal training and technical support, including a 45-foot Genius Bar. Located on Broadway at 67th Street, the Apple Store Upper West Side is just minutes from Lincoln Center and Central Park.
iFoAppleStore has more pictures from last night

Meanwhile, Gizmodo is gathering information from the Press briefing:
• Apple's total sales in 2001 were $5.4 billion. Apple Stores this year: $6.6 billion. (Apple's total sales this year were $36.5 billion.)
• They hit 170 million visitors this year. 10 million people hit Genius Bars or personal training.
• Sales per store—$26 million, which is just below what Macy's, Target and Best Buy make per store. But, if you look at the real estate, it's a slightly different picture. Apple Stores do sales of $4,300 per square foot which is 5x the $872 per square foot Best Buy does.
• Wow—over 100,000 applicants on file for jobs at the Apple Store worldwide. 10,000 people submitted applications for the new Upper West Side store. Just over 200 got a job.
• Apple realized they were going too small with their stores, so now all of their stores will be at least "three tables wide." In other words, they're going to be bigger. They're also going to be opening more stores next year, more like 50. More of them will be "significant stores," iconic ones like the Fifth Ave. store with the Apple Cube. And they'll be going more international, adding stores all over Europe, like the UK, Paris and two in Shanghai getting those "significant stores."
• All checkouts are done using an iPod touch now with a new EasyPay system, if you care about the purity of the Apple Store and the old Windows Mobile system offended you.
Okay, BIG NEWS. They're gift-wrapping for the first time ever. And you can reserve presents. Your Christmas is now officially complete. You're welcome.
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Comments (4)
couldn't they just wait until Sat? it spoils all the fun.
there's a lot of empty vertical space, it looks like it should have more floors
also, i'm kind of over the extreme austere look, i wouldn't want to work in a store with so much bright yet cold light and sharp angles and hard materials, plus it's probably really loud
"Sales per store—$26 million, which is just below what Macy's, Target and Best Buy make per store. "
I don't think I would have said "just below". It's a little out of date, but the latest numbers wikipedia has for Target is "in 2006 it expanded to 1488 units and sales reached $59.4 billion." According to my calculations, that's about $40 million per store, or about 1.5x as much as an Apple Store. Yes, an Apple store sells more per square foot but I don't understand why people even make this comparison. If I need a tube of toothpaste for $3, I'm not going to an Apple store. Their markets are completely different. Wait till next year and do a per square foot sales comparison with Microsoft's new stores, that would make more sense.
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