iPhone's importance to Apple grows exponentially

Seth Weintraub
|
October 28, 2009
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Part of Apple's 10K released this morning was news that iPhone revenues moved from around 5.68% of Apple's total sales in 2008 to 18.48% in 2009, a 300% increase.  That translates into a dollar increase from $1.6 billion in 2008 to $6.2 Billion in 2009.

Fortune fired up the old Excel graphing function to create the charts at the right.  Notice the purple iPhone slice of pie is growing at such a fast rate that the other pieces of pie (iPod and Mac) may not be larger in the coming years.

Interestingly, revenues for both Mac and iPod were off slightly even if unit numbers were up on Mac products, most likely due to decreasing margins.

iTunes sales were also up significantly most likely on the strength of the App Store.  Software sales were also up slightly while Peripherl sales were down slightly.

Apple's stock price is down today 2 points to 193, that's off 14 points from its all time high from last week.

 

Comments (8)

9to5Mac Noob (not verified) | October 28, 2009 - 11:36am

Funny how that slice is purple. Internally, iPhone's codename was "project purple". Also funny how it's a pie, since everyone seems to want a piece of it.

the Cappy (not verified) | October 28, 2009 - 12:01pm

Exponentially? To quote the Spaniard: I do not think it means what you think it means.

Gazoobee (not verified) | October 28, 2009 - 12:23pm

Just to be picky, the correct term is "net sales as a percentage of product sold" not "net sales by product."

9to5Mac Noob (not verified) | October 28, 2009 - 12:43pm

- where in the blue Apple hell is 10.6.2 to resolve all the bugs in Vista... Ooops I mean Snow Leopard!

Apple is getting too much praise for releasing such a shoddy OS. No good

Thanks.

Loyal Reader

9to5Mac Noob (not verified) | October 28, 2009 - 12:48pm

how could you have an exponential trend with only two data points?

9to5Mac Noob (not verified) | October 28, 2009 - 12:50pm

Peripherals? What the hell is that? Peripherals as in docks and cords and crap? That's the biggest piece of the pie?

9to5Mac Noob (not verified) | October 28, 2009 - 4:30pm

you must be retarded or color blind.

Mattt (not verified) | October 28, 2009 - 4:29pm

5.7 x 5.7 = 32.49