It is nothing more than indulging the "western" fetish with the "exoticism of the orient" and it indulges China's fetish in the recent invention of an "ancient" national tradition. Hooey!
I really think it doesn't have any architectural value whatsoever. Just a cinema set like approach. Do something reminiscent of an ancient and glorious tradition, possibly in concrete instead of wood (or metal) and then put the logo on it. It is in line with China's government expectations I guess. But building something modern would have been much better for the brand and for the landscape. It is no use to build fake ancient buildings if the city itself tears real ancient homes to the ground to create monumental modern architecture. You can keep what you have and build something new at the same time, but not throw away what you have and rebuild a bad copy of it...
The cube is a completely different thing. Great architecture! So, all in all, as I wrote: nothing to see here, move along :-)
If they want it to reflect Chinese culture they should put steel bars on the windows, disable access to the internet and maybe ballistic missiles on the roof to threaten the neighbors into submission.
This is a typical example of Disneyfication 'China style'. An utterly boring, old fashioned design. There are several shopping streets like this already in Beijing (fake vernacular), so it is probably the only way to go there.
What I dislike about the Apple Stores is that they are almost alike everywhere: same tables, same colors, same posters etc. While this might be a corporate dream and while it is the same for all other global corporation, this is where the 'Think Different' slogan should come in. They should try to create stores that do feel alike (in their minimal and modern approach), but are more adapted to local tradition (not copying these, but making a modern adaptation of them.)
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Utterly uninspiring design.
Utterly uninspiring design. A child could have drawn this.
It is nothing more than
It is nothing more than indulging the "western" fetish with the "exoticism of the orient" and it indulges China's fetish in the recent invention of an "ancient" national tradition. Hooey!
That's a shocker
The modern glass and traditional style Chinese design compliment each other like ice cream and ketchup. What a mess.
Do you perhaps mean
Do you perhaps mean stunningly dull? Oh, ok, I get it now.
Nothing to see, move along...
I really think it doesn't have any architectural value whatsoever. Just a cinema set like approach. Do something reminiscent of an ancient and glorious tradition, possibly in concrete instead of wood (or metal) and then put the logo on it. It is in line with China's government expectations I guess. But building something modern would have been much better for the brand and for the landscape. It is no use to build fake ancient buildings if the city itself tears real ancient homes to the ground to create monumental modern architecture. You can keep what you have and build something new at the same time, but not throw away what you have and rebuild a bad copy of it...
The cube is a completely different thing. Great architecture! So, all in all, as I wrote: nothing to see here, move along :-)
Beautiful
I'd rather go there than the cube it looks so elegant and cool. Its like heaven on earth. And we havn't even looked inside yet!!!
If they want it to reflect
If they want it to reflect Chinese culture they should put steel bars on the windows, disable access to the internet and maybe ballistic missiles on the roof to threaten the neighbors into submission.
This is a typical example of
This is a typical example of Disneyfication 'China style'. An utterly boring, old fashioned design. There are several shopping streets like this already in Beijing (fake vernacular), so it is probably the only way to go there.
What I dislike about the Apple Stores is that they are almost alike everywhere: same tables, same colors, same posters etc. While this might be a corporate dream and while it is the same for all other global corporation, this is where the 'Think Different' slogan should come in. They should try to create stores that do feel alike (in their minimal and modern approach), but are more adapted to local tradition (not copying these, but making a modern adaptation of them.)