October 14th it is!

Seth Weintraub
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October 09, 2008
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From MarketWatch...

Apple on Thursday e-mailed invitations to media members for an event on Oct. 14 at the company's Cupertino, Calif. headquarters where Apple is set to rollout new models of its Macintosh laptop computers. The invitations, which read "The spotlight turns to notebooks," featured a partially obscured notebook PC coming out of shadows with a light upon the Apple logo. Apple has been expected to do some sort of revamp of its notebook line ahead of the end of the year holiday shopping season. Apple shares rose $2.67, or almost 3%, to $92.42 in afternoon trading.

Contrary to reports from other publications, the long anticipated MacBook event is on!  Did you ever doubt? (us neither)

 

Comments (56)

9to5Mac Noob (not verified) | October 09, 2008 - 9:29am

oy

9to5Mac Noob (not verified) | October 09, 2008 - 9:34am

Hope so :)

unknown (not verified) | October 09, 2008 - 9:40am

Finally it is what i've been waiting for...

First Time Owner (not verified) | October 09, 2008 - 9:48am

I'll be a first time MAC owner on October 14... Can't wait! I've been a PC fan the last 14 years until VISTA was released! Don't get me wrong guys, I still like PCs (I still have to use PCs because I'm a .Net developer) but I'll be using the MAC for everything else! ;)

9to5Mac Noob (not verified) | October 09, 2008 - 11:00am

Mono 2.0 just came out and it has full compatibility with Windows Forms 2, LINQ, and more. It runs very well on OS X, so you might be able to do your .NET development on it too.

Scooby Noob (not verified) | October 09, 2008 - 12:38pm

Well, the first thing you will need to learn as a new Apple user:

Mac (title case) = Apple computer

MAC (caps) = women's makeup

Have fun with your new notebook!

the.trystero (not verified) | October 09, 2008 - 12:56pm

MAC = Media Access Control address...

9to5Mac Noob (not verified) | October 09, 2008 - 2:11pm

mac = something you mix with cheese for unholy goodness

lxnthny (not verified) | October 09, 2008 - 6:29pm

yummo :-)

9to5Mac Noob (not verified) | October 09, 2008 - 9:48am

and.. there is no hope for mac mini update?

Blackstar (not verified) | October 09, 2008 - 10:56am

I know. Could care less about the lappies personally. I've been looking for a Mac Mini update forever. I just wish they would either update them or EOL them. This unending limbo is driving me nuts.

9to5Mac Noob (not verified) | October 09, 2008 - 2:13pm

Hey man... I'm betting you are going to have to wait for Intel to come up with a companion chipset for the Atom processor mobo chipset that doesn't require almost 5 times the energy draw of the chip itself. Once that happens I bet you'll see the mac mini and the apple tv merge into a single product line.

Set Top
Desk Top
Lap Top
Palm Top

Dig?

former mac mini and powermac owner (not verified) | October 09, 2008 - 2:51pm

Blackstar i understand what you're saying i ran out and bought a mac mini right when apple announced the intel transition, the idea was before i bough a mac pro to replace my aging powermac id take a look at it. i assumed there would be bugs and the such. i've used apple products for 15+ years and just a couple months ago built a pc and am running 10.5 on it flawlessly. my benchmark numbers are on par with a quad mac pro 3.2 and i spent $600 because i was tired of waiting on apple to make a computer that was flexible. that and id never buy another mini the slow notebook hdd alone kills it.

Vibe (not verified) | October 09, 2008 - 9:55am

FINALLY!!! I've waited 3 years 4 these notebooks!

9to5Mac Noob (not verified) | October 09, 2008 - 9:58am

am gonna travel down to london to get one these on the monday week after OMG im sooooooooooo excited i cant wait
ong i just realzed im gonna spend like 600 on one object ahhh n christmas is coming but i cant wat till them I WANT ONE NOW !!!!!!!!!!!!!!!!!!!!!!!!!!!

crtaylor (not verified) | October 09, 2008 - 10:16am

These notebooks are gonna rock! However, if the "Brick" is really the manufacturing process, there should be other revolutionary features as well...

frankie two shoes (not verified) | October 09, 2008 - 10:20am

I have two shoes!

9to5Mac Noob (not verified) | October 09, 2008 - 2:15pm

Give it back!

Old Guy With A Beard (not verified) | October 09, 2008 - 10:24am

Our newest Mac laptop is a PowerBook G4 12 inch that is perhaps 4 years old.

The business will be purchasing three, perhaps four, new Macs laptops on Tuesday. Slow times or not, I wonder how many other businesses have been waiting for the new models like we have.

Apple stock? buy.

9to5Mac Noob (not verified) | October 09, 2008 - 2:18pm

So, obviously you could care less about actual performance of your laptop. Otherwise, I'd still recommend you wait until the update to these new buggers because Intel won't be releasing their next processor upgrade for this round.

I would actually recommend buying a current macbook model off ebay as all the fanboys make their upgrades. From a performance perspective my bet is that these new laptops won't be all that much better.

So save a few hundred bucks and pick up a slightly used model the day after.

9to5Mac Noob (not verified) | October 09, 2008 - 2:20pm

where do you work...r u buying these for ur employees...damn i wanna work there!

do some coding on mac would be greatttt

dave

Old Guy With A Beard (not verified) | October 09, 2008 - 2:35pm

That's awesome. I love your enthusiasm for Mac products.

Tell you what. We have a new project starting this month and could really use somebody with that kind of enthusiasm.

Can you be available quick? I'm sure we can bump the laptop order up one more and fit you in.

5to9Mac Noob (not verified) | October 09, 2008 - 10:33am

I can't wait to see the new MacBooks!

But really, carving their enclosures out of a solid block of aluminum with lasers is insane. And not in an insanely great way. Sure, the thousands of micro-perf speaker holes on the new Pro are probably created with lasers. And maybe the keycap holes on the top of the case are cut out with lasers.

Hollowing out a block, with or without lasers, would be enormously energy-intensive and time-intensive. And recycling most of the original block (the interior chunk not being used for the outer skin of the MacBook) would be yet another energy-intensive task.

I'm not saying it couldn't be done. But it really doesn't sound like it could be done profitably.

9to5Mac Noob (not verified) | October 09, 2008 - 2:27pm

I seriously doubt that this round of laptops will be produced using the "new brick method" of manufacturing... unless this "new" method is really nothing "new" at all and all the hubbub about it being done completely in the US with almost no human labor is complete hogwash.

Why?

Because Apple simply could NOT have built an entire manufacturing facility capable of the required volume in total secrecy so that it would only be announced a week and a half before launch.

That sort of thing takes years, requires a load of legal work (most of which is in the public domain) and would involve significant outlays of capital that would have impacted either Apple's cash or liability position to the point where more than one or two investors would have raised eyebrows.

If anything, I think we expect to hear Apple talk about how they have pushed the envelope of the current manufacturing capabilities and that, in order to go even further, they are making a significant investment in process technology and we should expect to hear more about it with the next update... in like... 4 years.

*** OR ***

What Apple is going to announce is that they are going to allow you to customize your aluminum macbook using fancy designs and colors and that's what this whole "brick" thing is about. It's not about doing the whole laptop that way, but rather about letting you put your own crazy designs on the thing so that they are more personalized and unique.

As a BTO option, of course.

I'm done.

9to5Mac Noob (not verified) | October 09, 2008 - 10:45am

guess all the smart ones saying there would be no event till 09 were W R O N G! happy to finally get my first macbook

9to5Mac Boner (not verified) | October 09, 2008 - 10:45am

there better some some quad core action goin on here, no joke, apple bought into HD (iTunes, Apple TV...) stuff WAY too late in my opinion, so why not have a nice HD Laptop with some quad coreness, i know i dont want an economy notebook, but thats just me... it would be good for apple though.

9to5Mac Noob (not verified) | October 09, 2008 - 10:47am

Does this mean we can buy them on the 14th? or just shown off that day?

9to5Mac Noob (not verified) | October 09, 2008 - 11:03am

It varies. When the original MBPs were announced there was a waiting period of several weeks. Most Mac hardware is available immediately after the event though...

9to5Mac Noob (not verified) | October 09, 2008 - 10:52am

WOOT!

9to5Mac Noob (not verified) | October 09, 2008 - 11:28am

Time to sell the ol' MBP...