Apple to ship $800 MacBook, claim

Jonny Evans
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October 09, 2008
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Apple plans to drive a price-driven stake through competing PC brands in the ailing market, boosting sales with the introduction of its first $799 MacBook, a report claims (via MacRumors).

The news follows hot on the heels of the recently leaked image of the new Apple notebook, and the information is decribed as coming from a reliable source, says Inquisitr.com.

"According to the source, Apple retail stores have been given price sheets that list 12 price points for the new range, with prices between $800-$3100."

This indicates some diversification of the existing range: MacBook, MacBook Pro and MacBook Air, with 12 standard configurations rather than 8 claimed by the source, presumably an Apple retailer.  That puts the price differentiation at about 4 price points per model, unless *gasp* Apple is to release a new model or have more color options.

 

The new Macs are expected to be made using an advanced new manufacturing process (dubbed 'Brick') and to field advanced Nvidia graphics, at least on some models.

No event invitations have gone out yet but given all of the recent activity in this area, it is hard to imagine we'll have to wait too much longer for an introduction.

Comments (7)

nvidia you got to be kidding (not verified) | October 09, 2008 - 4:31am

Isn't Nvidia the chipset maker that supplied the current macbook pro's ?

The same chips that mysteriously burn out after just over a year of usage ?

The chips that Nvidia sais are failing, but apple denies, yet many macbook pro's are dying ?

What do you mean with "advanced" ?
They last longer than the current ones ?

ikir (not verified) | October 09, 2008 - 7:16am

Only becase few nvidia are fault it doens't mean all have probelms. Nvidia is very good.

9to5Mac Noob (not verified) | October 09, 2008 - 4:51am

Just because it has nvidia graphics doesnt mean it has their chipset. PA Semi could make the chipset for all we know.

banjod (not verified) | October 09, 2008 - 4:58am

"That puts the price differentiation at about 4 price points per model, unless *gasp* Apple is to release a new model or have more color options."
If only it could be reality: 4 macbook, 4 macbook pro, 2 macbook air, and...2 Brick (itablet or whatever they call it...) 800$ would be a great price for eeepc concurrent ;)

Mac Saudi Arabia (not verified) | October 09, 2008 - 7:00am

Hey Guys , listen to this theory

H.264 is the - or on its way to be - the standard video codec in the industry. its so efficient , with little loss ,great for streaming, scales from 3gg vids to 1080p HD and has a small file size (almost 1 to 10 the size of the original uncompressed vids). Its adopted by Sony in their Blue-ray discs. and pretty much in the future, all companies will adopt it (thats what steve believes at least).

The New Invidia graphics cards will have the H.264 codec support "hard-wired" in them. which means that creating full 1080p HD movies will be very very fast. and also compressing them to blue-ray format will be extremely fast as well.

so , i think the new 4 price points might be for the new iMacs. with the new graphics card update.

although in my heart, i wish its the much anticipated iTablet.

EuphApple (not verified) | October 09, 2008 - 8:33am

Come on MacBook Chromatic! =P

9to5Mac Noob (not verified) | October 09, 2008 - 1:42pm

12 Price Points means it could look something like this:

3 MacBook Pro 17" laptops. A high-end model that will have an OLED screen, the fastest cpu, the most memory, an Nvidia card, and a 128 GB SSD, a mid-range that will have a hard drive instead of an SSD and a mid-range CPU, and then a low end with regular screen, less memory and a lower CPU.

3 MacBook Pro 15" laptops. Same as above except in 15" size.

3 MacBooks same as above except hard drives and no SSD's.

3 MacBook Airs. A high-end 13", a mid-range 13", and a low end 10".