Skip to main content

Apple planning its first retail store in Sweden


The spectacular glass cylinder store in Shanghai’s Pudong district is now their most profitable store.

Apple’s retail boss Ron Johnson may be leaving for greener pastures (Apple doesn’t share his enthusiasm), but that won’t affect the company’s aggressive retailing strategy aimed at putting their iconic stores in more countries around the world. Sweden could be next, according to Market.se which quotes local landlords claiming that Apple is planing to open a brand new brick-and-mortar store in Stockholm, Sweden.

Furthermore, Apple seems to be in the process of beefing up its full-time employee roster, possibly for the Stockholm store. The Stockholm store would be the first Apple-operated retail spot in Sweden and a new country for Apple Stores.  Apple currently only has a retail partner store locator for people looking for bricks+mortar.

//

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel