Skip to main content

Apple cuts iAd minimum spend in half to $500,000

To broaden the appeal of iAd and let smaller companies advertise on the platform, Apple has cut the minimum amount of spend to $500,000 reports AllThingsD.

This should bring more ads into Apple’s platform, which according to some recent reports has had trouble filling developer’s ad spaces.  With more and smaller campaigns, Apple can also better target apps that can bring in revenues to developers.

Only $500K? Signs us up!

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Seth Weintraub Seth Weintraub

Publisher and Editorial Director of the 9to5/Electrek sites.


Seth Weintraub's favorite gear