iPod touch 3.0 update now only $4.95

Cleve Nettles
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September 11, 2009
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This one slipped through the cracks last night but for those of you mulling a 3.0 update to your iPod touches, the already low $9.95 price just got cut in half to $4.95.  The update, which will take your Touch to 3.1, is recommended by Apple and will give your touch the added bonus of the 3.0 software.

It's a shrewd move on the part of the company, which claims it is forced to charge for the upgrade under accounting/regulatory procedures. Recent months have seen claims that only a minority of iPod touch owners actually invest in the software patches as they emerge.

June saw a report from mobile advertising firm AdMob which suggested only 1% of iPod touch users accessing its ad network had upgraded to V.3.0 software, compared to 44% of iPhone users.

With 20 million iPod touch units sold so far, that's an awful lot of customers who aren't up to speed with the latest improvements in the company's mobile OS.

Comments (15)

9to5Mac Noob (not verified) | September 11, 2009 - 7:28am

thats how apple treats us early adopters of their new software... wheres my apple store voucher? oh yeah i forgot im in some country that doesnt have an apple store so it wouldnt help.

9to5Mac Noob (not verified) | September 11, 2009 - 7:47am

In case you hadn't noticed, early adopters have been using the 3.0 software for three months.

9to5Mac Noob (not verified) | September 11, 2009 - 8:21am

Why invest when all you need to do is download an ipsw file.

Alex (not verified) | September 11, 2009 - 8:46am

Which you can get directly from Apple if you know how

9to5Mac Noob (not verified) | September 11, 2009 - 9:43am

remember no subscription cost to have an ipod touch... you just nickel and dime us on every software update...

9to5Mac Noob (not verified) | September 11, 2009 - 10:04am

saw this mentioned in the comments of the recap post after the apple event and had the immediate refund voucher reaction as well. but that's the way it goes...new update and a new price to address market demand. i guess i can take pride in knowing that i was in that 1% who made the switch 3 months ago.

9to5Mac Noob (not verified) | September 11, 2009 - 11:17am

i have the original touch and i've spent all of $15 on software updates. what's the big deal. if u bought the 3.0 update, i believe the 3.1 update was free. don't know y people bitch soo much. $7.50 a year to keep ur ipod up to date, hardly seems outrageous.

9to5Mac Noob (not verified) | September 11, 2009 - 11:51am

It was $4.95 from the day it was announced.

pwn2own (not verified) | September 11, 2009 - 12:33pm

Obviously there's not much benefit to upgrading for Touch owners, Apple keeps locking up the Touch to the detriment of owners. Want to run a Bash shell or SSH or HTTP server on your Touch? 3.1.1 won't let you. I'd like to keep all my network performance analysis tools (etc etc) so 3.1.1 is off the table until the Dev Team shows up to make the new firmware useful again.

pwn2own (not verified) | September 11, 2009 - 12:36pm

Obviously there's not much benefit to upgrading for Touch owners, Apple keeps locking up the Touch to the detriment of owners. Want to run a Bash shell or SSH or HTTP server on your Touch? 3.1.1 won't let you. I'd like to keep all my network performance analysis tools (etc etc) so 3.1.1 is off the table until the Dev Team shows up to make the new firmware useful again.

pwn2own (not verified) | September 11, 2009 - 12:37pm

Obviously there's not much benefit to upgrading for Touch owners, Apple keeps locking up the Touch to the detriment of owners. Want to run a Bash shell or SSH or HTTP server on your Touch? 3.1.1 won't let you. I'd like to keep all my network performance analysis tools (etc etc) so 3.1.1 is off the table until the Dev Team shows up to make the new firmware useful again.

iphonerulez (not verified) | September 11, 2009 - 12:44pm

I sure hope the crying biyatches can afford $5. Otherwise they wouldn't be able to afford a couple of franks at Coney Island for their otherwise cheap date. How pathetic to be whining at spending such a small amount of money to upgrade their iPods.

Noobody (not verified) | September 11, 2009 - 1:55pm

The upgrade is ridiculously cheap when you remember how many $1 apps you bought that would probably have been $10 if apple hadn't forced the price point on the developers.

You've got a pocket computer. Enjoy it.

iTech (not verified) | September 11, 2009 - 8:04pm

Techie's have already found ways to bypass this paid upgrade - the user simply needs to download the iPod 3.1 restore file separately and then use iTunes to upgrade it as shown here :

http://www.megaleecher.net/iPod_Firmware

Alex (not verified) | September 12, 2009 - 6:11am

Which you can get directly from Apple if you know how