Viv Mag created this “Sin City” effect iPad demo:
Photographer Alexx Henry, along with co-directors Cory Strassburger and Ming Hsiung have produced an amazing motion magazine cover and feature spread for Viv Mag, an all digital magazine. The interactive article uses video, sound and print in a remarkable way that really makes you think about the amazing possibilities available in this emerging world of
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there is something i just don’t get.. this is not special for the ipad, it could have been easily been playing on my macbook pro.. works the same.
now… you say it’s the new face of magazines? has anyone taken into consideration the amount of money and time it takes to make this kind of “article” or a “magazine cover”?
now think of having to do this every week or month for each publication…
don’t get me wrong, I think the ipad is great for some people and I wouldn’t mind using one myself if I had the money… but I still don’t get the hype around it that crossed every reasonable line.
It’s always hardest for the trailblazers. Once things become established, more and more tools will be readily available, more templates for this and that, more creativity will be poured into this field, etc. As the medium matures, the costs and time to produce will come down drastically, as they have with CGI in motion pictures, video game production, etc.
of course this can be done on any computer BUT I have no interest reading magazines or papers on a computer or laptop. It’s not a convenient reading position (laptop or desktops) for casual reading and for magazines and books a touch screen is a much more natural way of interacting the using a mouse.
Not sure I think this concept adds much but at least it shows that magazines on the iPad will be MUCH more then just text. My kindle is looking old already (even if I love reading on it as much as real books).
So basically, you’re spending $500+ for “convenience.”
Of course you’re paying for convenience, geez. You could do a presentation on plastic see-thru paper and project it like teachers used to when we were kids…Or you buy a laptop to create the presentation and use a project for “convenience”.
You could make your own hot pocket that’s meat filled and bake it, but you buy it at the store for “convenience” and spend a little more. That goes with a microwave, oven (instead of a built fire), fridge, and freezer.
You could read all of the newspaper, or you could watch your TV you purchased for “convenience”. What the crap man, everything you do in this life is mostly for convenience. Cars, bikes, buses, libraries, doors, clocks, etc. You COULD survive without these things, but you spend the money for the convenience. What a stupid argument.
This is a different sort of convenience. Everything you mentioned is used to reduce the time it takes to do something. It would take the same amount of time to view something like this on a computer as an iPad. There’s no real benefit except that you can lay on your side with the iPad (arguably, you could do this with a laptop as well). Yay.
In fact, this is a step back in convenience from a magazine, if users are expected to watch those damn videos each time they open the app. It takes 10 seconds to grab a magazine and flip to whichever page you want, and several minutes to get past all those useless animations.
Not true.
First of all – simply because /those I mentioned/ are about reduced time, that doesn’t negate the argument. My point was irrelevant to what you’re saying. My argument was that to say that it’s a $500 convenience is a stupid argument because everything we do nowadays, every electronic, is for convenience. Time or otherwise.
And secondly, browsing through a magazine, finding your spot, going to a specific thing in the table of contents will all be easier on an iPad. When I pick up an magazine, there’s so many effing ads I have an annoying time finding a page. That will be significantly easier. Which, what? Saves time.
Also, apparently you didn’t watch the whole video. You can simply access the table of contents and immediately get access to the content you want. “10 seconds to grab a magazine” is equal to, oh, 3 seconds on the iPad. Nice try.
I must say, that is pretty badass. I think as more people see what the iPad can do in terms of possibilities…how it really *could* revolutionize the world of print media as we know it, that it’s going to become much more popular than anticipated. In five years time, we may see a revolution the size of what happened to the music industry with iPod/iTunes in the early 2000′s. As this stuff moves forward, it’s quickly going to become the expected norm…like some geeky episode of Star Trek come to life.
I think it is totally retro, defenitely not the future. It reminds me of 1995 and all the visual metaphore websites they had at the time and point and click games for the 486. It’s a boring experience and I’d quickly quit trying to understand a full article with all this value-less transitions that work also just like the old 99′ ultra revolutionary interaction device called the DVD. Stuff like this make me each time more scheptical about the iPad, which, to my misfortune, is prooving to soon become the first Apple FAIL in a long time (quickly elapsing the ?tv…)
—a graphic designer, using Mac OS 10.6 on a MacBook Pro 3,1
I totally agree !!!
I also agree.
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Sciphone i9 mobile phones
Like the old CD-ROMs we used to play… A Dragon’s Lair like… Definitely old school…
I understand that this is just a demo, yet I’ll be harsh anyway.
There is little, if any, desire to ‘read’ articles this way. This is ‘simply’ another layer added in order to access content in what they perceive an impressive and creative way (not much different than the much maligned DVD menu — pure novelty). Make magazines MORE print like with added *functionality* and I’m all for it, but this demo is anything but functional.
It’s pure novelty.
this to me is a bit too much. although I do like the idea of magazines being more than just text on a page. for example, I read a lot of movie stuff, industry focused. I would love to be able to see the clips being referenced in my cinematography stuff than just read about it. and news stories could have actual clips of the talking and not just quotes and so on
I see the same thing in books as well. how about a recipe book where you can watch a video of the steps, or at least some how to videos of the basic techniques. way more useful than photos. Or a language book where you can hear the pronunications. travel books that could actually guide you to something via built in gps, compass etc
Well now, that’s one video you won’t be playing on your iPad.
9to5mac, I thought you were all for killing off Flash. Why aren’t you helping your own cause?
I see the digital publishing industry booming when devices like the iPad become mainstream in education. Remember how much all those books cost when you went to college? Not to mention carrying them around. I’m sure students and parents will be all over all digital versions of course curriculum. The sooner the publishers get heavily involved in this kind of media, the better… not saying that it all has to be as flashy as this, but interactive textbooks will be a giant leap forward compared to the piles of wasted paper we used to haul around when I was in school. I think I get more and more interested in owning an iPad every day, but I’m still going to wait and see
meh. nothing you can’t do on an iPhone or Touch. Or any Mac or Windows PC for that matter. If this is the kind of “magical” stuff we’re to expect from the iPad, then it’s a FAIL.
Are you serious? You could NOT do that on an iPhone or iPod with that speed and smoothness. It’d be so small that the text would be unreadable if you wanted to see the whole screen. It’s impractical from the size of the screen and the hardware for this to work on an iPhone or iPod.
This is exactly why the iPad is not just a big iPod. It can do a million more things with the hardware upgrades it has.
Also, you can do this on a PC, but not very effectively since it won’t be touch. The interactivity is the big deal here. I agree it’s definitely not the COOLEST thing to do with an iPad, but it’s not simply dismissable.
But how is this useful at all? I look at it and think “there goes the 10 hours of battery claim.”
And then I think: I’m supposed to spend $500 and tote around a man-purse with an iPad in it for… this?
Also, things like the man running in the background would simply be distracting while trying to read the text, and unlike the people in the second video were saying, it contributes nothing to the content itself.
Plus, if I only have ten minutes to read a magazine on the train, I sure as hell don’t want to spend the bulk of it watching some stupid animations I don’t care about. I want to get to the content. This is one of the things that really pissed me off about some DVDs, how they put an unskippable video intro at the beginning, only this time you get to waste time _and_ battery. Oh joy.
Most of what you said is speculation. I have no reason to believe from viewing this video that I’m going to be forced to what all these videos, in fact you can find quite the opposite. Click the table of contents and go to what you want.
For the rest of us who carry around notebooks, laptops, etc. without a manpurse we’ll also be fine, we replace many of those things with a single iPad, for $500. The 10 hour claim includes video.
If you plan to just skip the animations anyways, what’s the point in even having them? You’re wasting valuable disk space with junk you’ll never watch.
What I was trying to say is if you’re going to be carrying around a bag anyways, why not go all out and get a laptop? Also, the iPad is absolutely NOT a replacement for a laptop. Even Steve himself said it’s supposed to fit in between a laptop and a smartphone. It’s about as much of a replacement for a laptop as a moped is a replacement for a car. And like a moped, it’s rather useless when you already own a car and a bicycle.
I’m excited by the possibilities of the iPad but not in this way …
I suppose it might appeal to some gamesters – but laying out magazine material like this seems tiresome.
Also, judging from the sample content headers, this magazine seems to be rather pathetic.
The visual look is awesome, but as a product it’s pretty terrible. It reminds me of the ideas for old CDRom based books, etc. – or worse – DVD menus that delay starting the movie (and sometimes contain spoilers). NO ONE wants it take LONGER to find, scan, and read information.
The Wired demo at SXSW was a MILLION times better because it showed a way to have a magazine-like experience but with the ability to scan faster, see more details, enhance content, help users and also appease advertisers. It was like a magazine and then some.
I agree. If I’m going to read a magazine on the iPad, I’d rather it be something that more closely resembles a traditional magazine, with subtle innovations to enhance the experience. This chrome-to-content ratio on this demo is just too high – and if publishers are struggling to stay in the black, how is increasing production values/costs supposed to help? The Wired demo seemed much more in-tune with the reading experience.
I’m sure there wouldn’t be as many complaints about the “distracting” animations if it were Maxim or SI: Swimsuit edition. It all depends on the content and purpose of the material. Car & Driver would make a great motion-enhanced magazine. People currently pay $5-$15 for various print magazines at the newsstand, with enough of a subscription base the extra effort in production work would be justifiable. Most of the good magazines are already shooting video along with photography anyway.
If I’m reading a newspaper article – I just want the words.
If I read a magazine, I want the words and some nicer photos.
I consume news through a reader, where the “J” for “next” zaps anything that isn’t available to be read instantly.
I think people would tire quickly of things that get between them and the simple text or audio.
I don’t see how this is any different from the “multimedia CD-ROM revolution”. It seems like they could just drag out the same demos from 20 years ago.
Didn’t any play Myst?
Yea. This is what’s going to save publishing — multimedia!
People, what’s the point of arguing about this?
Look, there are two kinds of people: those with vision, and those without. You are never going to convince the latter group. They’ll only believe it once they see it — after the iPad has become a mega-hit. And they’ll only jump on the bandwagon when it’s safe (i.e. when everyone else has, and it’s cool to do so).
“I can do this on my laptop” is akin to somebody at the beginning of the 20th century saying “I can get around just fine on my horse.”
But that’s okay! Skeptics add spice to this life!
The iPad a visionary product, a new paradigm that is going to blow the doors off the industry. There, I’ve said it. Now let’s see the naysayers attach a name to their comments, so we know to whom to say “I told you so”.
The demos are ok. I like the sports illustrated better. It was more interactive and useful. iPad is going to be a huge success for Apple, just like the iPhone, iTouch. They already pre-sold a few hundred thousands of them. Apple, come on and bring out a iPhone os tv box. A box that let us play games on the hdtv!! We can use the iPad as the remote interface!!
Judging from other people’s reactions, I guess I’m crazy or something. But this prototype got my attention and made me long even more for my iPad. The content is not unlike the weirded out layouts in magazines only more so. I mean it you only read Guns & Ammo, then maybe not so much. But this seemed very aligned with high-end magazines/media.
As for convenience, try reading anything or watching a podcast on the sofa or bed using your MacBook or even the tiniest Assus. The dinky keyboard on even the littlest netbooks is starting to look like it is in the way and should just be cut off. If you want a keyboard, use a real keyboard. 78% is not really usable. Again, I’m liking the iPad approach. A functional on-board keyboard if you need to type a couple lines or are just plain stuck and have no choice. Otherwise, I’ll take the Apple BT Keyboard along in my bag to do something more serious.
That seems CONVENIENT to me!
…except you now have two things to have to carry, and you’re approaching the weight of a MacBook Air, just so you can lay on your side any watch a movie in bed.
Really cool concept for magazines, fantastic idea! The future is near!
VIVmag is giving away a dozen iPads to celebrate its availability on iPad. Check it out here:
http://idek.net/1Cir
Spending over a thousand dollars on every magazine cover isnt very cost effective