Wired took some time to show off their iPad/ other tablet apps at SXSW this week. Here’s a video of that presentation. Non-Flash version.
They kind of lost us at “Adobe Air shown on a Dell”. Still…
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I believe it’s spelled off, not of….
That did not look smooth at all. Quite choppy and he had to touch some things multiple times. Air… uggg.
i really don’t understand all the negative nancys on this post. i thought it looked amazing, and i was particularly impressed with the attention put on aesthetics. ive never read a wired magazine before but ill definitely be getting that one if it is available, when i eventually get my ipad.
That was really sad. I have a subscription to Wired, and I don’t think I would read from this digital version if I got it for free. It’s very blocky, unintuitive, generally ugly, and just all-around non-beautiful. Looking at someone use a magazine on an iPad should just make me really Want to use it. It should pull me into the information and make me want more of it. This half-hearted port thing is just bad, and could really mess up their image. I personally would start over from scratch and redo the entire interface, and possibly even the digital magazine construction and layout.
I guess we all have our different opinions, but this looks like its off to a great start. It’s not 100%, but it has me excited for reading magazines again.
Adobe Air makes this a fail. It has to be a native application. Not just ‘cos the iPad won’t run Air, but Air is so unresponsive, blocky and just terrible.
There’s a reason why Apple abandoned web apps in iPhone OS 2.0 … because they just can’t beat a native experience.
and the almost unnoticed Shylock Shuffle comment they eased in there so slickly –
‘the ads are as important to us as the content’.
Oh Yeah baby. It’s not about the readers, those morons just have to stfu and buy the mag like good sheep. No, no, no. It’s the advertisers who matter, baby. They’re the cream on the cream etc on the cake. Readers are a necessary evil we have to endure, to get ads and more ads. The more sheep, the more ads. I hope it gets back to being as good as it used to be. I just worry that the sheep are getting a little too smart for OUR own good. They’re beginning to think, dammit. And some of them are becoming too contrary for our liking. It has to stop. what’ll happen to the Shuffle?
etc etc
Give me a break. Ads for print publications are like the shitty 9-to-5 job that pays the bills so you can play guitar with your band at night. Quality print publications for mass markets cost too much to sustain themselves on subscription revenue alone. Or did you think that those writers, editors, designers, and typesetters worked for free?
No, you give us all a break.
Ads are a distraction from content.
Ads add to the cost of the products being promoted so the sheep end up paying more for the products that they are distracted – why? – in order to give the distraction value? Ohh yes, that’s so clear.
There are dozens of models for business that don’t rely on ads to fund their excessive profits.
What digital publishing will give us is free magazines from a hundred corners of the world that add up to vastly superior coverage of everything from cars to football, food to photography. Wired is just an indulgence for its owners. It isn’t necessary. It isn’t vibrant any more. It’s tired and lazy because they left their readers out of their monetization obsession.
My associates and I serve our clients with as much information as they need about products events and services out there. They pay us. We don’t serve them ads, just content.
Fess up sunshine. You drunk on the Kool Aid. YOU worry about making a buck without ads but there’s a whole world out there and more ordinary people like us, and we’re not ‘special’ or different, who are making, or learning to make, a good living serving an audience that likes a focus, that likes direct content, that likes to consume without the of distraction uninvited noise.
It is the future. Print will be marginalised and so will traditional ad models because there is choice and there is opportunity to do things differently. So many people have gone before, in large scale or small, and shown the world how to get as much content as you want while paying only micropayments per item or nothing at all. And the terrific things is that the quality is getting better.
That looks terrible. Physical magazines, I can skip the BS ads and go to a page number. Here is it really so linear that I have to see each ad?
F that.
The navigation tools allow you to move directly to a given article, so you aren’t required to manually flip through every ad page.
Some of the ideas displayed are cool…for example, the fact that you get a different view when you switch from vertical to horizontal. The UI looks very blocky as some of you said already and I agree that it needs to be redesigned from the ground up. I was hoping Apple would include magazines and textbooks in the iBookstore. We shall see what happens.
As excited as I am for the 3rd (and my iPad) to arrive, I’m not convinced that magazines are in any way a killer app for tablets.
What is the frequency model going to be? The same as magazines?
If so, then the magazine industry is still in the same hole, providing monthely, stale content… and I can’t even wrap fish in it.
Let’s face it. Like it or not, publishers want to stop giving away everything for free on web sites, and want to go to micro-purchases in hermetically sealed apps. If that saves real reporting and journalism, then I don’t have a big problem with that as long as they remember the ‘micro’ part. Charging 5 bucks for a digital magazine means I’ll settle for free content and read the mag at my dentist’s office. Make it a buck, and I’ll consider it.
also the “non-Flash” version is Flash
can somebody please shoot that presenter, damn he’s boring
Wonder if I’ll be able to convert my current wired subscription to the iPad digital version. I also hope that when ads incorporate videos (you know it’ll happen), it won’t play automatically.
I like the first run of it and think they can improve it over time but it’s a good start.
Good comments. And that presenter is boring, so is the Wired Editor in Chief who chimed in the latter portion of the video.
They just seem like inflated dickheads. Look what we’re doing! We’re nerds!
Like you, I hate ads. I don’t want to be subject to them…
And this is running within Adobe Air? Created with Adobe Air… This won’t work on the iPad. But notice what they say at the end of the video. That they are excited to be on some other devices this year and that Jeremy was going to show that, then they were going to take some questions… then they cut the video off.
And the page layouts, nice in some spots, but still the standard magazine layout. These layouts need to be simplified. They’re too busy for digital reading.
But a good start, good ideas. Just dickheads behind it. I’m willing to pay for a subscription to good content, not for something filled with ads. That’s where I see this medium taking off. Think about it. How hard is it right now to find and subscribe to really good, paid information services? Like, for example, stocks.. inside information. Technology consulting reports… it’s a mess because you have to navigate the web for these things.
If Apple gave us subscriptions for these things in iTunes/iBooks Store… magazines, newspapers and other things like consulting reports, statistics, etc., it would be so much easier for us to find and subscribe to what we really want. Complete with user reviews, descriptions, good interface, search… all indexed in one system. That’s what I really want to see, and that’s what I am excited about the iPad for.
So publication subscriptions is what I am excited about, because I am trying to get away from the mess that the Internet has become. I’ll pay for information just to get out of this place, but I won’t subscribe to dickhead 1 and dickhead 2′s magazine.
Good comments. And that presenter is boring, so is the Wired Editor in Chief who chimed in the latter portion of the video.
They just seem like inflated dickheads. Look what we’re doing! We’re nerds!
Like you, I hate ads. I don’t want to be subject to them…
And this is running within Adobe Air? Created with Adobe Air… This won’t work on the iPad. But notice what they say at the end of the video. That they are excited to be on some other devices this year and that Jeremy was going to show that, then they were going to take some questions… then they cut the video off.
And the page layouts, nice in some spots, but still the standard magazine layout. These layouts need to be simplified. They’re too busy for digital reading.
But a good start, good ideas. Just dickheads behind it. I’m willing to pay for a subscription to good content, not for something filled with ads. That’s where I see this medium taking off. Think about it. How hard is it right now to find and subscribe to really good, paid information services? Like, for example, stocks.. inside information. Technology consulting reports… it’s a mess because you have to navigate the web for these things.
If Apple gave us subscriptions for these things in iTunes/iBooks Store… magazines, newspapers and other things like consulting reports, statistics, etc., it would be so much easier for us to find and subscribe to what we really want. Complete with user reviews, descriptions, good interface, search… all indexed in one system. That’s what I really want to see, and that’s what I am excited about the iPad for.
So publication subscriptions is what I am excited about, because I am trying to get away from the mess that the Internet has become. I’ll pay for information just to get out of this place, but I won’t subscribe to dickhead 1 and dickhead 2′s magazine.
umm… he says it’s an adobe air app running on a ‘dell’ in the first few seconds…
thank you very much
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It’s very blocky, unintuitive, generally ugly, and just all-around non-beautiful. Looking at someone use a magazine on an iPad should just make me really Want to use it. It should pull me into the information and make me want more of it. This half-hearted port thing is just bad, and could really mess up their image. I personally would start over from scratch and redo the entire interface, and possibly even the digital magazine construction and layout.Thanks
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