UPDATED: O2 CONFIRMS £100 iPhone price cut

Tue, 04/15/2008 - 03:00 — Jonny Evans
811

 

O2 this afternoon confirmed its new discounted price tag on the 8GB model iPhone.

The news follows a similar price cut earlier this month by Apple's Germany iPhone partner, T-Mobile.

 

As predicted by 9 to 5 Mac in February, when we reported plans to cut prices on the device "perhaps as late as mid-April". O2 has applied a £100 discount on the 8GB model of the iPhone.

In a press release the network announced the 8GB iPhone deal, which can now be purchased for just £169 until 1 June 2008. The offer is available from tomorrow on all O2 iPhone tariffs and will create "additional momentum for what has been O2’s fastest-selling device," the company said. The 16GB iPhone remains priced at £329.

"With the highest customer satisfaction of any device on O2 and unparalleled mobile Web access, the iPhone offers the best mobile experience in the market. Through introducing this special offer, O2 aims to expand the iPhone’s reach, bringing its benefits to an even greater number of customers," the company explained.

O2 also confirmed some interesting statistics regarding its iPhone customers, saying the device has been, "hugely successful in attracting new high value customers to O2 who are also more likely to recommend O2 to their friends and family. 60 per cent of iPhone customers are new to O2 while iPhone customers spend on average 30 per cent more than other Pay Monthly customers."

Signs that the 8GB model will eventually be made obsolete are clear in the small print to the deal, with O2 explaining: "The special offer is subject to stock availability."

The discount comes as reports suggest Apple is moving to introduce a new model of the device, introducing 3G support.

O2 improved its iPhone tariffs in February, increasing the text and minutes included in the £35 per month tariff in an attempt to boost sales of the device.

 

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Comments

*Quote* O2 improved its

64

*Quote*
O2 improved its iPhone tariffs in February, increasing the text and minutes included in the £35 per month tariff in an attempt to boost sales of the device.
*Quote*

Now if only O2 IRL would do the same we'd be onto a winner

O2 Ireland

77

 Completely agree. Think the rate O2 charges Irish customers is risible, there's no clear reason it can't match the UK rate. It's a turn off.

i'm sorry to say that, That

76

i'm sorry to say that, That wont be happening simply because the IRL prices are quite compeditive compaired to other Irish providers (Minus the lake of carryover minutes & the Double minutes offer available on all other o2 Irl post pay phones)

Rebate?!

106

If that is the case then will we get a rebate?! :D

REBATE!!! :-)

97

 It appears Carphone Warehouse will hand over a £100 voucher to any customer who purchased an 8GB iPhone in the 30 days preceeding the new price reduction, though no discount on the 16GB model is planned. We're attempting to verify this now, so don't depend on that, but it seems highly likely, sources claim

Whoo-hoo! iPhones rule! A

89

Whoo-hoo! iPhones rule! A chicken in every pot and an iPhone in every pocket!

Is it Locked

89

Is this iPhone is country locked or operator locked? In other ways will it be usable in Bagladesh after purchased it from UK?

@mohammad Its Operator

49

@mohammad

Its Operator locked, its the same hardware as the US version, just locked to an O2 sim instead of AT&T sim. Unlocks just as easily.

This rebate is surely upon signing up to an O2 Contract. This makes me think the carphoenwarehouse 100 pound rebate thing is bollocks